Sr. Account Manager, Demand Activation

Senior Account Manager, Demand Activation

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
The Senior Account Manager, Demand Activation is a key member of FreeWheel's Global Programmatic Operations organization, responsible for driving programmatic demand strategy, optimizing buyer performance, and enabling the successful activation of advertiser campaigns across the FreeWheel Marketplace. This role combines technical expertise, consultative account management, and a deep understanding of programmatic video and CTV ecosystems. Working as a strategic partner to Agency Sales teams, DSP Account Managers, and Demand Integrations, the Senior Account Manager will guide demand partners on best-in-class programmatic buying strategies, support the rollout of new programmatic products, and provide insights that help buyers maximize campaign performance and ROI. This role sits within the Programmatic Activation pillar - working alongside Supply Activation as part of a unified activation flywheel that connects demand strategy with supply readiness across the full deal lifecycle. The ideal candidate is highly collaborative, analytical, and customer-focused, with the ability to translate complex programmatic concepts into actionable recommendations that drive revenue growth across FreeWheel's demand channels.
Core Responsibilities
Demand Partner Strategy & Activation
Agency & DSP Relationship Management
Cross-Functional Collaboration & Product Enablement
Programmatic Expertise & Marketplace Intelligence
Stakeholder Engagement & Operational Execution
Minimum Qualifications
Preferred Qualifications
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills: Operational Execution; Cross-Functional Collaboration; Market Intelligence; Product Engagement
Salary: Primary Location Pay Range: $100,106.20 - $150,159.30
Education: Bachelor's Degree