Sr. Account Manager, Demand Activation

Senior Account Manager, Demand Activation

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
The Senior Account Manager, Demand Activation is a key member of FreeWheel's Global Programmatic Operations organization, responsible for driving programmatic demand strategy, optimizing buyer performance, and enabling the successful activation of advertiser campaigns across the FreeWheel Marketplace. This role combines technical expertise, consultative account management, and a deep understanding of programmatic video and CTV ecosystems. Working as a strategic partner to Agency Sales teams, DSP Account Managers, and Demand Integrations, the Senior Account Manager will guide demand partners on best-in-class programmatic buying strategies, support the rollout of new programmatic products, and provide insights that help buyers maximize campaign performance and ROI. This role sits within the Programmatic Activation pillar - working alongside Supply Activation as part of a unified activation flywheel that connects demand strategy with supply readiness across the full deal lifecycle. The ideal candidate is highly collaborative, analytical, and customer-focused, with the ability to translate complex programmatic concepts into actionable recommendations that drive revenue growth across FreeWheel's demand channels.
Core Responsibilities
Demand Partner Strategy & Activation
Agency & DSP Relationship Management
Cross-Functional Collaboration & Product Enablement
Programmatic Expertise & Marketplace Intelligence
Stakeholder Engagement & Operational Execution
Minimum Qualifications
57 years of experience in account management or partner-facing roles within ad tech; digital video/CTV experience strongly preferred.
Deep understanding of the programmatic ecosystem, including DSP buying behavior, SSP dynamics, auction mechanics, and cross-platform video environments.
Demonstrated success managing strategic relationships with DSPs, agencies, programmatic partners, or enterprise demand-side clients.
Strong consultative, communication, and relationship-building skills with the ability to translate complex technical concepts into business-friendly insights.
Proven ability to interpret customer needs, solve problems, and drive toward revenue-positive outcomes.
Proficiency with analytics and reporting tools (e.g., Looker, Tableau) and ad tech platforms (e.g., Salesforce, video ad servers/SSPs, DSP interfaces).
Comfort working with AI-assisted tools and a demonstrated willingness to integrate AI into day-to-day workflows (e.g., Microsoft Copilot, Glean, large language models).
Highly organized and self-motivated with a track record of delivering against goals in a fast-paced, evolving environment.
Bachelor's degree or equivalent experience.
Preferred Qualifications
Experience working with major DSPs (e.g., The Trade Desk, DV360, Amazon, Yahoo) and understanding their buying workflows and integration models.
Familiarity with programmatic deal structures (PMP, PG, Open Exchange) and deal ID management.
Understanding of CTV supply dynamics, publisher inventory packaging, and audience targeting strategies.
Experience with agency commercial workflows, including rebate programs, post-auction discount structures, or deal-level pricing optimization.
Experience using AI tools beyond basic prompting - such as building structured workflows, automating documentation or reporting tasks, or applying agentic AI approaches to operational processes.
Experience contributing to cross-functional product feedback loops or participating in product roadmap discussions.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Operational Execution; Cross-Functional Collaboration; Market Intelligence; Product Engagement
Salary:
Primary Location Pay Range: $100,106.20 - $150,159.30
Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years