Product Marketing Manager

divh2Product Marketing Manager/h2pMarketing

Full-time

San Francisco; New York/ppOur mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code./ph3About the Role/h3pWere looking for a Product Marketing Manager who can translate deeply technical products into clear, compelling stories that resonate with developers./ppThis is a highly cross-functional, high-impact role. Youll work closely with product, engineering, and GTM to help define what we build and how we bring it to market. You wont just launch featuresyoull influence product direction, define positioning, and help developers understand why Cursor matters./ph3What Youll Do/h3h3Product Launches/h3ulliOwn end-to-end go-to-market strategy for new features and major releases/liliWrite launch materials (blog posts, landing pages, demos, videos)/liliPartner with product and engineering to ensure strong product-market fit before launch/li/ulh3Positioning

Messaging/h3ulliDevelop clear, differentiated positioning for Cursor and its features/liliTurn complex AI + developer workflows into simple, compelling narratives/liliContinuously refine messaging based on user feedback and market shifts/li/ulh3Developer-Focused Content/h3ulliPartner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons)/liliShowcase real workflows and power-user behaviorsnot generic marketing fluff/liliCollaborate with the community to highlight authentic use cases/li/ulh3Go-To-Market Enablement/h3ulliTranslate product capabilities into clear, compelling messaging that sales and GTM teams can use effectively/liliProvide the right narratives, positioning, and materials to communicate value and win users/liliPartner closely with sales, field, and developer relations to understand customer needs objections/liliContinuously refine messaging based on real-world feedback and performance/li/ulh3Growth

Distribution/h3ulliIdentify and test new channels to reach developers (Twitter/X, GitHub, YouTube, etc.)/liliWork with growth to improve activation, onboarding, and retention messaging/liliRun experiments to improve conversion across the funnel/li/ulh3Customer

Market Insight/h3ulliTalk to users regularly to understand needs, objections, and mental models/liliAnalyze competitors and evolving AI/dev tooling landscape/liliBring insights back into product and marketing decisions/li/ulh3What Were Looking For/h3ulli3+ years in product marketing, product management, growth, consulting, banking or a similar role (ideally in developer tools or SaaS)/liliStrong technical intuitionyou dont need to be an engineer, but you should be comfortable understanding developer tools and communicating to a technical audience/liliProduct Instincts - ability to engage in product discussions and push back thoughtfully/liliExceptional communication skills - Ability to simplify complex concepts without dumbing them down/liliHigh ownership: you can take a project from idea ? execution ? iteration/liliComfort in a fast-moving, ambiguous environment/li/ul/div