Director of Brand + Marketing

divh2Director Of Brand + Marketing/h2pThe Director of Brand + Marketing is responsible for translating In Common With and Quarters point of view into a clear, consistent, and high-performing market presence. Working in close partnership with the co-founder, this role defines how the brand shows up across product launches, campaigns, and channelsconnecting what we make to how it is understood, experienced, and purchased./ppThis is both a strategic and operational leadership role. It owns brand positioning, marketing strategy, and campaign systems, while ensuring disciplined execution across all touchpoints. The Director is responsible for aligning storytelling with performancebuilding a marketing function that drives growth, strengthens brand equity, and supports multiple business lines./ppThe role leads the internal marketing and creative team, including the Marketing Manager, Graphic Designer, Marketing Coordinator, and Creative Production Manager. It also manages a bench of collaboratorsphotographers, copywriters, producers, and other creative partnersto extend the teams capabilities while maintaining a consistent standard of quality and voice./ppThe Director is accountable for both long-term strategy and day-to-day output across marketing and creative. It requires a balance of clarity and taste: someone who can set direction, build systems, and hold a high bar for how the work shows up in the world./ph3Core Responsibilities/h3ulliBrand Strategy

Positioning (40%)/liliTeam Leadership

Operations (35%)/liliCampaign

Channel Strategy

Execution (25%)/li/ulh3Director Level Expectations/h3ulliProvide strategic leadership by setting vision, planning for long-term goals, and navigating complexity across functions./liliDrive department-level outcomes through scalable systems, cross-functional initiatives, and clear success metrics./liliLead and develop managers and senior individual contributors while fostering accountability, collaboration, and growth./liliOversee multi-team operations, coordinate resources and priorities, and ensure high-performance execution./liliChampion continuous improvement by measuring results, analyzing performance, and implementing initiatives that enhance efficiency and impact./liliEnsure the development and maintenance of clear, effective Standard Operating Procedures (SOPs) or equivalent process documentation that support consistency, quality, and scalability across teams./li/ulh3Requirements/h3ulli10+ years of experience leading brand and marketing functions within luxury, design, fashion, or a similarly positioned, product-driven business./liliA demonstrated ability to define brand positioning and translate it into cohesive systemsspanning product narratives, campaigns, and channelsthat drive both desirability and revenue./liliDeep experience across integrated channels, including e-commerce, CRM, paid and organic media, PR, partnerships, and retail or experiential environments, with accountability for performance./liliStrong commercial acumen, with a clear understanding of customer acquisition, conversion, retention, and lifetime value./liliExperience owning product marketing for physical goods, including naming, positioning, and go-to-market strategy./liliExperience leading PR strategy and partnerships, including managing external agencies and developing collaborations from concept through execution./liliProven ability to build and lead teams, establish systems, and maintain a high standard across both strategic thinking and execution./liliExperience managing budgets, forecasting, and aligning investment with business goals./liliTrack record of working cross-functionally with Product Design, Sales, and Operations to align brand and marketing with broader business objectives./liliMust be authorized to work in the United States without current or future employer sponsorship./li/ulh3Tools

Systems/h3ulliExperience working across core marketing and business platforms, including Shopify, GA4, or equivalent, and CRM/lifecycle marketing tools (Klaviyo or similar)/liliComfort using data and reporting tools (Google Analytics, Google Sheets) to interpret performance, inform strategy, and guide decision-making/liliWorking knowledge of paid media platforms (Meta Ads Manager, Google Ads) and how channel performance contributes to overall growth/liliExperience working within project management systems (Asana or similar) to structure workflows, manage timelines, and align cross-functional teams/liliFamiliarity with CMS and web platforms (Shopify, Webflow, or similar), with experience partnering with developers to improve site performance and user experience/liliComfort collaborating within creative tools (Adobe Creative Suite, Figma) to review and direct output across internal teams and external partners/liliExperience working with PR agencies and familiarity with press tracking and media tools/liliExperience leveraging and integrating emerging tools, including AI (ChatGPT, Claude, Gemini, Flora, or similar), to improve workflows, accelerate production, and support decision-making across marketing and creative functions, without compromising quality or brand integrity./li/ulh3Desired Qualifications/h3ulliStrong commercial instinct, with a clear understanding of how positioning, pricing, and storytelling shape demand./liliDeep familiarity with the codes of luxuryunderstanding how restraint, consistency, and attention to detail build long-term brand equity./liliExperience operating at the intersection of brand and business, with the ability to connect narrative, channels, and customer experience to measurable growth./liliA clear editorial point of view, with the ability to shape narratives that are precise, differentiated, and culturally aware./liliAbility to build and scale systemscampaign frameworks, briefing processes, and content pipelineswithout diluting quality or intent./liliStrong market awareness, able to read competitive context and identify opportunities for differentiation./liliComfort moving between high-level strategy and hands-on execution, maintaining rigor in both./liliExperience working closely with founders or executive leadership, bringing structure and clarity to evolving priorities./liliA direct, thoughtful communicator who gives and receives feedback with clarity and respect./liliOperates with integrity, accountability, and a high level of personal ownership./liliComfortable in a growing business, able to create order from ambiguity and operate with both creative and commercial judgment./liliA genuinely empathetic group. We have a non-negotiable no jerks policy. Being nice is free./li/ulh3Studio + Compensation/h3ulliThis is a full-time position based in Tribeca, New York/lili40 hours/week. Our studio hours are Monday - Friday from 9 am to 6 pm/lili$125,000 - $175,000 annually, commensurate with experience/liliBenefits include medical, dental, and vision insurance (with 100% monthly premium coverage options), PTO, and a 401(k) with employer match/li/ul/div