Director of Brand + Marketing

Director Of Brand + Marketing

The Director of Brand + Marketing is responsible for translating In Common With and Quarters' point of view into a clear, consistent, and high-performing market presence. Working in close partnership with the co-founder, this role defines how the brand shows up across product launches, campaigns, and channelsconnecting what we make to how it is understood, experienced, and purchased.
This is both a strategic and operational leadership role. It owns brand positioning, marketing strategy, and campaign systems, while ensuring disciplined execution across all touchpoints. The Director is responsible for aligning storytelling with performancebuilding a marketing function that drives growth, strengthens brand equity, and supports multiple business lines.
The role leads the internal marketing and creative team, including the Marketing Manager, Graphic Designer, Marketing Coordinator, and Creative Production Manager. It also manages a bench of collaboratorsphotographers, copywriters, producers, and other creative partnersto extend the team's capabilities while maintaining a consistent standard of quality and voice.
The Director is accountable for both long-term strategy and day-to-day output across marketing and creative. It requires a balance of clarity and taste: someone who can set direction, build systems, and hold a high bar for how the work shows up in the world.
Core Responsibilities

Brand Strategy & Positioning (40%)
Team Leadership & Operations (35%)
Campaign & Channel Strategy & Execution (25%)
Director Level Expectations

Provide strategic leadership by setting vision, planning for long-term goals, and navigating complexity across functions.
Drive department-level outcomes through scalable systems, cross-functional initiatives, and clear success metrics.
Lead and develop managers and senior individual contributors while fostering accountability, collaboration, and growth.
Oversee multi-team operations, coordinate resources and priorities, and ensure high-performance execution.
Champion continuous improvement by measuring results, analyzing performance, and implementing initiatives that enhance efficiency and impact.
Ensure the development and maintenance of clear, effective Standard Operating Procedures (SOPs) or equivalent process documentation that support consistency, quality, and scalability across teams.
Requirements

10+ years of experience leading brand and marketing functions within luxury, design, fashion, or a similarly positioned, product-driven business.
A demonstrated ability to define brand positioning and translate it into cohesive systemsspanning product narratives, campaigns, and channelsthat drive both desirability and revenue.
Deep experience across integrated channels, including e-commerce, CRM, paid and organic media, PR, partnerships, and retail or experiential environments, with accountability for performance.
Strong commercial acumen, with a clear understanding of customer acquisition, conversion, retention, and lifetime value.
Experience owning product marketing for physical goods, including naming, positioning, and go-to-market strategy.
Experience leading PR strategy and partnerships, including managing external agencies and developing collaborations from concept through execution.
Proven ability to build and lead teams, establish systems, and maintain a high standard across both strategic thinking and execution.
Experience managing budgets, forecasting, and aligning investment with business goals.
Track record of working cross-functionally with Product Design, Sales, and Operations to align brand and marketing with broader business objectives.
Must be authorized to work in the United States without current or future employer sponsorship.
Tools & Systems

Experience working across core marketing and business platforms, including Shopify, GA4, or equivalent, and CRM/lifecycle marketing tools (Klaviyo or similar)
Comfort using data and reporting tools (Google Analytics, Google Sheets) to interpret performance, inform strategy, and guide decision-making
Working knowledge of paid media platforms (Meta Ads Manager, Google Ads) and how channel performance contributes to overall growth
Experience working within project management systems (Asana or similar) to structure workflows, manage timelines, and align cross-functional teams
Familiarity with CMS and web platforms (Shopify, Webflow, or similar), with experience partnering with developers to improve site performance and user experience
Comfort collaborating within creative tools (Adobe Creative Suite, Figma) to review and direct output across internal teams and external partners
Experience working with PR agencies and familiarity with press tracking and media tools
Experience leveraging and integrating emerging tools, including AI (ChatGPT, Claude, Gemini, Flora, or similar), to improve workflows, accelerate production, and support decision-making across marketing and creative functions, without compromising quality or brand integrity.
Desired Qualifications

Strong commercial instinct, with a clear understanding of how positioning, pricing, and storytelling shape demand.
Deep familiarity with the codes of luxuryunderstanding how restraint, consistency, and attention to detail build long-term brand equity.
Experience operating at the intersection of brand and business, with the ability to connect narrative, channels, and customer experience to measurable growth.
A clear editorial point of view, with the ability to shape narratives that are precise, differentiated, and culturally aware.
Ability to build and scale systemscampaign frameworks, briefing processes, and content pipelineswithout diluting quality or intent.
Strong market awareness, able to read competitive context and identify opportunities for differentiation.
Comfort moving between high-level strategy and hands-on execution, maintaining rigor in both.
Experience working closely with founders or executive leadership, bringing structure and clarity to evolving priorities.
A direct, thoughtful communicator who gives and receives feedback with clarity and respect.
Operates with integrity, accountability, and a high level of personal ownership.
Comfortable in a growing business, able to create order from ambiguity and operate with both creative and commercial judgment.
A genuinely empathetic group. We have a non-negotiable no jerks policy. Being nice is free.
Studio + Compensation

This is a full-time position based in Tribeca, New York
40 hours/week. Our studio hours are Monday - Friday from 9 am to 6 pm
$125,000 - $175,000 annually, commensurate with experience
Benefits include medical, dental, and vision insurance (with 100% monthly premium coverage options), PTO, and a 401(k) with employer match