Senior Assistant Brand Specialist - Luxury

Senior Assistant Brand Specialist

Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.
The Senior Assistant Brand Specialist is a critical role on the Bloomingdale's Site Merchandising & Optimization team, responsible for overseeing key vendor(s) e-commerce business as their primary digital partner. The Brand Specialist will help develop and optimize data informed strategies for website merchandising, site navigation and content execution to increase conversion and support the sales plans for the brands they oversee.
Essential Functions:
Maintain integrity and elevation of on-site experience and attribution strategy within your brands products and categories
Use Adobe Analytics and Tableau reporting platforms to monitor site KPIs (demand, traffic, engagement and conversion) to synthesize into actionable insights to optimize digital sales and elevate the customer experience
Provide data-driven recommendations to influence brand strategy and improve online messaging & merchandising execution
Build strong relationships and collaboration with vendor counterparts, acting as a strategic thought-partner and key point of contact for the digital business. Ensuring brand priorities are being met while balancing the Bloomingdale's strategic vision
Collaborate with buying and planning partners to fully understand and support the brands merchant strategies to drive digital sales
Maintain the quality of brand boutique, browse categories, search results and cross-sells for your brands to optimize path to product
Assist in campaign planning for on-site content and exposures, acting as an internal brand advocate for your brands to ensure additional organic exposures across site
Support digital marketing execution by implementing Search Engine Optimization (SEO) recommendations and assisting Search and Affiliate teams with linking support
Set-up and test website promotions to ensure proper offer functionality pre and post-launch
Perform other duties as assigned
Qualifications and Competencies:
We encourage candidates with either a bachelor's degree or equivalent work experience in a related field to apply
3-5 years direct experience
Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
Ability to think creatively, strategically and technically
Ability to work a flexible schedule based on department and Company needs
Knowledge of MS Office computer programs are required
This job description is not all inclusive; additionally, Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc.

including Macy's, Bloomingdale's, and Bluemercury

is an equal opportunity employer, committed to a diverse and inclusive work environment.
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