Head of Marketing, State & Local Gov & Global Education, AWS Industry Marketing

Head of Marketing, State & Local Gov & Global Education, AWS Industry Marketing
Job ID: 10440100 | Amazon Web Services, Inc.

Are you passionate about how technology can be used to solve challenges facing state & local governments and educational institutions worldwide? Are you eager to shape the way government agencies, K-12 school districts, and higher education institutions innovate and modernize their operations? These sectors have unique needs and paths for cloud adoption, and the AWS Industry Marketing team helps state & local government and education customers transform their organizations using our broad & deep portfolio of cloud services, generative AI, industry solutions, and partners.

Amazon Web Services (AWS) seeks a technically‑minded, results‑oriented ‘Head of State & Local Government & Global Education Marketing’ to develop, lead, and execute our global marketing strategy & programs for state & local government and education organizations.

Key job responsibilities

Lead, inspire and oversee the global state & local government and education industry marketing team

Develop compelling and differentiated value propositions and narratives that bring together AWS industry expertise, services and solutions for state & local government and education

Drive product and customer stories with excellence through the industry lens and ensure they are delivered through industry‑specific digital channels, campaigns, analysts, press, events and commercial organization stakeholders

Use market insights and competitive analysis to shape our product, sales, go‑to‑market, and industry marketing approach

Lead a team of account‑based marketers who design and execute ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact

Develop account‑specific messaging, content, and campaigns that translate AWS cloud and AI capabilities into relevant value propositions for specific customers

Build and manage executive engagement programs, including briefings, roundtables, and immersive experiences tailored to senior defense decision‑makers

Build and maintain relationships with executives, customers and industry analysts

Collaborate with the broader AWS Industry Marketing team to share insights, scale best practices, and contribute to the overall public sector go‑to‑market strategy

Basic Qualifications

Experience developing detailed go‑to‑market plans

Bachelor’s degree in marketing, communications, business, or equivalent

10+ years of experience in B2B marketing, with at least 5 years in a people management role leading teams of 5+

Experience marketing to government or public sector organizations (state/local government, education, or adjacent regulated industries)

Experience with account‑based marketing (ABM) programs, including 1:1 and 1:few campaign design and execution

Preferred Qualifications

Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social

Experience leading across multiple locales

Master’s degree in marketing, communications, business, or equivalent, or MBA

Experience marketing cloud computing, AI/ML, or enterprise technology solutions with the ability to translate complex technical capabilities into business value

Benefits
Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and optional supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

Base Salary
USA, VA, Arlington – 156,100.00 – 211,200.00 USD annually

Equal Opportunity Employer
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

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