Head of Marketing, State & Local Gov & Global Education, AWS Industry Marketing

Head of Marketing, State & Local Gov & Global Education, AWS Industry Marketing
Job ID: 10440100 | Amazon Web Services, Inc.

Amazon Web Services (AWS) seeks a technically‑minded, results‑oriented professional to develop, lead, and execute our global marketing strategy & programs for state & local government and education organizations.

Key Responsibilities

Lead, inspire and oversee the global state & local government and education industry marketing team.

Develop compelling, differentiated value propositions and narratives that bring together AWS industry expertise, services, and solutions for state & local government and education.

Drive product and customer stories with excellence through the industry lens and ensure delivery through industry‑specific digital channels, campaigns, analysts, press, events, and commercial organization stakeholders.

Use market insights and competitive analysis to shape product, sales, go‑to‑market, and industry marketing approach.

Lead a team of account‑based marketers who design and execute ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact.

Develop account‑specific messaging, content, and campaigns that translate AWS cloud and AI capabilities into relevant value propositions for specific customers.

Build and manage executive engagement programs, including briefings, roundtables, and immersive experiences tailored to senior defense decision‑makers.

Build and maintain relationships with executives, customers and industry analysts.

Collaborate with the broader AWS Industry Marketing team to share insights, scale best practices, and contribute to the overall public sector go‑to‑market strategy.

Basic Qualifications

Experience developing detailed go‑to‑market plans.

Bachelor's degree in marketing, communications, business, or equivalent.

10+ years of B2B marketing experience, with at least 5 years in a people‑management role leading teams of 5+.

Experience marketing to government or public sector organizations (state/local government, education, or adjacent regulated industries).

Experience with account‑based marketing (ABM) programs, including 1:1 and 1:few campaign design and execution.

Preferred Qualifications

Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video, and paid social.

Experience leading across multiple locales.

Master's degree in marketing, communications, business, or equivalent, or MBA.

Experience marketing cloud computing, AI/ML, or enterprise technology solutions with the ability to translate complex technical capabilities into business value.

Benefits and Compensation
The base salary range for this position is $156,100.00 – $211,200.00 USD annually for the Arlington, VA location. Compensation includes sign‑on payments and restricted stock units (RSUs) in addition to a comprehensive benefits package. Benefits include health insurance (medical, dental, vision, prescription, basic life & AD&D, supplemental life plans, EAP, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement coverage), 401(k) matching, paid time off and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

Amazon is an equal‑opportunity employer. We do not discriminate on the basis of protected veteran status, disability, or other legally protected status. If you have a disability and require accommodation, visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.

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