CRM Marketing Manager

CareersWe Are Hiring · Marketing TeamCRM Marketing ManagerReports to the Vice President of MarketingFull-Time · Exempt Newport Beach, CA $115,000 – $140,000Since 1995, Go Rentals has gone to heroic lengths to deliver an extraordinary, personalized experience for every Guest. We are now building the marketing engine behind that experience, and we are looking for someone to architect it.Go Rentals is a family-owned, nationwide leader in luxury vehicle rentals, and the only Official Elite Rental Car Company recognized by Forbes Travel Guide. We serve discerning business and leisure travelers at more than 100 airports, private aviation terminals, and world-class hotels and resorts. As CRM Marketing Manager, you will design and build our full lifecycle marketing infrastructure from the ground up, across email, SMS, segmentation, journeys, and triggers. This is not a role where you inherit a finished system. It is an opportunity to build one that feels as premium as the brand it represents.What You Will DoDesign, build, and manage end-to-end CRM, email, and SMS marketing programsBuild foundational CRM infrastructure from the ground up, including segmentation frameworks, customer journeys, and lifecycle triggersCreate lifecycle communications across email and SMS, including transactional, triggered, behavioral, and dynamic messagingDevelop campaigns that support branding, partnerships, events, and performance marketingOptimize performance continuously through A/B testing, analytics, and conversion trackingPartner with creative, partnerships, product, data, and operations teams to align CRM with broader marketing goalsBuild reporting frameworks that grow retention, repeat bookings, and Guest lifetime valueWhy Go RentalsWe are rooted in merit, teamwork, inclusion, and excellence of service, and we take a skills-first approach to hiring that focuses on what you can do and how you can grow. This role offers real ownership, the autonomy to build, and the chance to shape how a luxury brand connects with its most valued Guests.This position is based at our Corporate Office in Newport Beach, California, and reports to the Vice President of Marketing. Occasional national travel is required for training and meetings. A valid driver's license with a clean driving record, proof of insurability, and authorization to work in the United States are required.Ready to build something extraordinary?Apply TodayThank you for choosing Go RentalsGo Rentals provides equal employment opportunities to all employees and applicants, and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. We believe in removing barriers to access and creating opportunity based on merit and potential. Any offer of employment is contingent upon completion of a background check and drug test, conducted in compliance with applicable federal, state, and local laws, including fair chance hiring regulations.Full-Time Employee Company BenefitsMedicalDental Low and Vision paid 100% by employer$25,000.00 Basic Employee Life/AD&D Insurance for individual employeesShort- & Long-Term Disability Insurance (for those in states where it is not offered) for individual employeesEmployee Assistance ProgramEstate Planning Assistance: Will Prep, Living Trust, Healthcare Directives, Power of AttorneyIdentity Theft Assistance ServicesTravel Assistance through Mutual of OmahaCOVID19 Resources (telehealth, mental health benefits and testing)Pharmacy Discount Programs through CVS & Good RXHealth Support Programs for Maternity, Gym & Health Coaching, Natural Products & Services401(k) Retirement Program2 Weeks accrued Vacation with cash out program after 1st yearGenerous Sick and Safe accrued time off programPaid HolidaysPaid Birthday offCell Phone Pay of $40.00 a Month for hourly employees$1,000.00 Referral Bonus Program for hourly employeesEmployee Discounts for Auto Rentals (Friends & Family)Employee Wholesale Auto Purchase ProgramPerks@Work Program Member Ship - thousands of discounts for just about everything! Food & Grocery, Fuel, Apparel Taxes, Travel, Electronics, Auto, Movie, and Entertainment (Theater, Theme Parks, Adventures)Access to a full library of hundreds of online professional career training; from sales to software and nearly every-thing in betweenGo Rentals is an EEO-compliant employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, nation-al origin, age, disability, genetic information, marital status, amnesty, or military status as a covered veteran in accordance with applicable federal, state and local laws.What We Are Looking ForFour or more years in CRM management, lifecycle marketing, email marketing, or marketing automation at a national brandFour or more years building CRM strategies for premium, high-touch service within a luxury, hospitality, travel, or lifestyle brandTwo or more years in CRM integration, data infrastructure, or marketing analyticsStrong working knowledge of HubSpot CRM and marketing automation, including workflows, segmentation, and campaign managementA data-oriented mindset with command of segmentation, personalization, and lifecycle strategyAn understanding of how high-net-worth and ultra-high-net-worth Guests think, behave, and expect to be servedExcellent written and verbal communication, with strong presentation skillsPreferred qualifications: Six or more years in CRM and lifecycle marketing, five or more years building full lifecycle programs for a national luxury brand, experience designing transactional, triggered, and behavioral programs across email and SMS, and a bachelor's degree in business, marketing, or a related field. A high school diploma or equivalent is required.What We ValueSelf-starters who take ownership and can build systems without extensive oversight.Marketers who combine analytical thinking with strong creative and customer intuition.Individuals who are comfortable building scalable marketing infrastructure from the ground up.Professionals who understand how thoughtful communication can elevate the customer experience for a luxury brand.
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