Digital Product Manager, Commerce

Digital Product Manager, Commerce

Location: Overland Park, Kansas, United States

Job Number: 173131

Hybrid work model. Travel: up to 10% of time.

This role will own a P&L and be responsible for scaling, expanding, and optimizing its digital presence. A key focus is the strategy and execution of digital marketing activations—including paid media, social, and influencer channels—to drive high‑quality traffic and conversion.

Responsibilities

Strategic Planning and Vision: Provide business leadership in agile sprint planning, articulate strategy, guide roadmap to maximize growth, and create business input into requirements.

Innovation & Results: Identify solutions and achieve successful results via direct‑to‑consumer owned properties, focusing on revenue growth and insights generation.

Ecommerce & Marketing Execution: Manage on‑platform execution of new SKUs, SKU changes, and discontinuations; manage promotion strategy with finance, accounting, supply chain, and IT; assist in launching and expanding digital properties via Shopify Plus.

Operational Excellence: Partner with cross‑functional stakeholders to launch projects on‑time and on‑budget; work closely with Customer Service and Supply Chain.

Consumer Data Analysis and Insights: Generate actionable insights using analytics platforms (Google Analytics, Concentrix, etc.) to improve the DTC channel; collaborate with commercial partners.

Digital Marketing Activation: Lead performance marketing strategies, including paid advertising, paid search (SEM); manage paid social campaigns and affiliate/influencer programs to drive brand discovery and acquisition.

Required Qualifications

5+ years of experience in Direct‑to‑Consumer strategy/merchandising and/or extensive commerce experience.

Proven track record managing a platform that leverages digital marketing activation elements (paid advertising, paid social, affiliate/influencer, paid search).

Preferred Qualifications

Experience working closely with development teams in an agile methodology.

Extensive experience with eCommerce platforms, specifically Shopify Plus.

Compensation and Benefits
Salary Range: $109,600.00 - $155,000.00 USD.

Benefits: medical, dental, vision, basic life insurance, paid parental leave, disability coverage, 401(k) retirement plan with company matching, minimum 15 vacation/PTO days (hourly employees receive 120 hours), 13 paid holidays, and paid sick leave adjusted by role and location.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form if you require accommodation.

Our Commitment to Inclusion
We develop strong talent with diverse backgrounds and foster an inclusive environment where everyone feels a true sense of belonging, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

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