SEM Manager

divh2SEM Manager/h2pAs an SEM manager, youll contribute to Clients growth strategy from ideation to execution. Youll set up and share SEM goals and manage Paid Search campaigns. You will have both an analytical and strategic mindset, with strong presentation skills, working collaboratively with cross-functional team members./ppWhat youll do:/pulliDrive performance by acquiring paid traffic in the most cost-effective way and turning them into high quality leads for sales teams; closely collaborate with sales/product teams to make sure that the paid search program continuously improves ROI/liliLead development and execution of marketing strategies for Paid Search campaigns, including strategic roadmaps, test plans, risk/benefit analyses/liliPerform campaign activities for Paid Search (PPC) campaigns including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion/liliMonitor and report on daily SEM portfolio performance; develop excel and/or SQL-based reporting to measure performance and test results from impressions, actions, cost, and present findings, and identify new opportunities/liliManage spend and continually optimize campaigns to successfully meet ROI and run-rate goals/liliManage agency from day-to-day to quarterly/annually strategic touchpoints/liliDevelop and implement new strategies for portfolio optimization and volume growth/liliImprove performance through testing and analysis/liliInvestigate and understand the impact from systemic and seasonal factors on lead volume and quality/liliStay current with Google and overall digital marketing best practices/liliCoordinate activities with marketing (both organic and paid), product, and sales teams/liliPartner closely with Data Engineering and Marketing Ops to drive requirements for data needs and marketing stack/li/ulpJob requirements:/pulliBachelors degree/liliExperience managing Google Ads, Bing Ads, Microsoft Ads, eRetail platforms (Amazon, Walmart, Instacart, etc.)/liliExperience outside of SEM is plus: Google Ads Display, Youtube, Twitter, Facebook, Amazon DSP/liliAdditional SEM software skills is a plus: Adobe Ecosystem Target, AEM, Tableau, Kenshoo, Marin, Hitwise, etc./liliExperience with SQL and visualization tools are a plus/liliAbility to own and manage many overlapping responsibilities/liliOutstanding organizational, interpersonal, and communication skills/li/ul/div