Product Manager, GSM and North America - Alpharetta, GA

Product Manager, Gsm And North America

Here at Avanos Medical, we passionately believe in three things: Making a difference in our products, services and offers, never ceasing to fight for groundbreaking solutions in everything we do; Making a difference in how we work and collaborate, constantly nurturing our nimble culture of innovation; Having an impact on the healthcare challenges we all face, and the lives of people and communities around the world. At Avanos you will find an environment that strives to be independent and different, one that supports and inspires you to excel and to help change what medical devices can deliver, now and in the future. Avanos is a medical device company focused on delivering clinically superior breakthrough solutions that will help patients get back to the things that matter. We are committed to creating the next generation of innovative healthcare solutions which will address our most important healthcare needs, such as reducing the use of opioids while helping patients move from surgery to recovery. Headquartered in Alpharetta, Georgia, we develop, manufacture and market recognized brands in more than 90 countries. For more information, visit www.avanos.com.
The Product Manager, Portfolio Strategy and Execution will lead end to end marketing ownership for the Nicu enteral feeding portfolio, including NeoMed and related product lines. This role is responsible for defining portfolio strategy, leading new product development, and driving commercial execution across both global and North America markets. The individual will operate at the intersection of upstream and downstream marketing, ensuring that innovation priorities align with real customer needs and translate into successful market adoption. Success in this role requires a balance of strategic thinking and hands-on execution, with accountability for portfolio performance, growth initiatives, and new product launches.
Key Responsibilities

Portfolio Strategy and Innovation
Define and lead portfolio strategy for the Nicu enteral feeding business, including product positioning, segmentation, and long-term growth priorities
Translate customer and market insights into actionable strategies and differentiated value propositions
Identify and prioritize innovation opportunities aligned to clinical needs and business objectives
Conduct market assessments, competitive analysis, and opportunity sizing to inform investment decisions
New Product Development and Launch
Lead cross functional teams through the stage gate process from concept through commercialization
Develop target product profiles, market requirements, and business cases including financial modeling
Partner closely with R&D, Clinical, Regulatory, and Quality to ensure product design aligns with customer needs and compliance requirements
Own global launch strategy including positioning, messaging, pricing, and go to market planning
Ensure strong alignment and execution with regional teams to drive successful adoption
Commercial Execution and Business Performance
Drive annual and long-range business planning for the portfolio, including revenue growth, pricing strategy, and product mix optimization
Partner with Sales, Finance, and Supply Chain to develop accurate forecasts and demand plans
Monitor portfolio performance and take action to improve growth, profitability, and operational efficiency
Support key commercial initiatives including Gpo and Idn strategies, contract positioning, and market access considerations
Lead development of sales tools, training, and marketing programs to support field effectiveness
Customer and Market Engagement
Act as a key interface with customers, including clinicians, key accounts, and industry stakeholders within the Nicu environment
Gather and synthesize Voice of Customer insights to inform both innovation and commercial strategy
Build relationships with key opinion leaders and support advisory boards and industry engagement
Represent the business at trade shows, customer meetings, and clinical forums
Cross Functional Leadership
Lead and influence cross functional teams without direct authority, including R&D, Clinical, Regulatory, Quality, Supply Chain, and Sales
Serve as the voice of the customer and commercial organization throughout product development and lifecycle management
Drive alignment between global strategy and regional execution to ensure consistency and impact
Primary Collaboration Partners

Sales Leadership and Sales Teams Global Strategic Marketing and Regional Marketing Research and Development Clinical and Medical Affairs Regulatory and Quality Finance and Supply Chain
Qualifications

Required Bachelor's degree required 5+ years of product management or marketing experience in medical device or healthcare, including both upstream and downstream responsibilities Experience with both new product development and commercial execution Demonstrated ability to lead cross functional initiatives and influence without direct authority Strong business and financial acumen, including experience with forecasting and business case development Experience gathering and applying customer insights to drive strategy Ability to manage multiple priorities in a fast paced environment Ability to travel approximately 25 to 30 percent Preferred Experience in neonatal, pediatric, or enteral feeding markets Experience supporting global product launches MBA or equivalent business experience Familiarity with regulated medical device environments including clinical and regulatory considerations