Account Director, Earned Media Strategy

divh2Account Director, Earned Media Strategy/h2pNew York, New York, United States/ppWeber Shandwick is more than a leading global PR agency

were an engagement agency and were working in and around the cutting edge of the new media landscape. Were storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations./ph3Account Director, Earned Media Strategy (Consumer Practice)/h3pWe are seeking an Account Director, Earned Media Strategy with exceptional strategic prowess and media relations expertise to support our top-tier CPG, Retail, and Food

Beverage clients./ppYou live for a great pitch and have the media relationships to back it up. With deep knowledge of top-tier lifestyle, entertainment, sports, food

beverage, and business outlets, you know how to get stories placedand noticed. You move seamlessly between traditional media and emerging platforms like Substack, podcasts, and content creators. Fluent in internet culture and always ahead of the trends, you know whats buzzy, whats next, and how to help brands break through. A creative storyteller and collaborative partner, you bring curiosity, originality, and hustle to everything you do. If youre ready to make waves with a team of leading earned strategists, we want to talk./ph3What You Will Be Doing/h3ullistrongStrategic Leadership

Storytelling:/strong/liulliLead the development and execution of comprehensive earned and integrated media programs from start to finish./liliProactively and reactively craft compelling, newsworthy stories that drive earned coverage and tap into the cultural zeitgeist./liliSpot and execute on quick-turn, culturally relevant storytelling opportunities for clients./liliDraft high-quality internal and external-facing media materials, including briefing documents, QAs, pitches, press releases, and messaging documents./li/ullistrongMedia

Cultural Mastery:/strong/liulliBuild and maintain excellent relationships with top-tier media across business, broadcast, and lifestyle verticalsincluding mens/womens interest, fitness, food

beverage, wellness, sports, and entertainment./liliMaintain a strong, real-time understanding of the media and cultural landscape, as well as emerging issues that may impact clients./liliApproach all client work with deep curiosity, consistently seeking to understand the brand, its competitors, and the broader industry context./li/ullistrongClient

Campaign Excellence:/strong/liulliServe as a senior counselor, interacting effectively with clients and leaders within their organizations./liliDeliver consistently high-caliber work with a client-first mindset and sharp attention to detail./liliCollaborate effectively with agency and inter-agency partners, serving as a key contributor to drive alignment and deliver cohesive, large-scale campaign work./li/ullistrongTeam

Agency Growth:/strong/liulliMentor and develop junior team members through hands-on guidance, continuous feedback, and professional development support./liliActively cultivate and participate in new business opportunities and pitches, contributing to the growth of the practice./li/ul/ulh3Competencies:/h3ullistrongBusiness Acumen/strong

align talent strategies to drive business goals/lilistrongClient Service/strong

client focus and ability to build trust and rapport across all levels/lilistrongProactivity/strong

exhibit relentless pursuit for new and innovative talent strategies/lilistrongCollaboration/strong

build strong relationships at all levels across the organization/lilistrongCritical Thinking/strong

ask probing questions; anticipate and address critical talent gaps and needs/lilistrongConflict Resolution/strong

possess sound judgment and savvy in navigating and resolving complex talent and organizational issues/li/ulh3Basic Qualifications:/h3ulli6-8 years of experience./liliExperience leading projects from start to finish, working with integrated teams across various disciplines./liliEarned strategy and media relations experience/liliBachelors degree/li/ulpSalary range: $100,000 USD

$130,000 USD/ppWeber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status./p/div