Social Media Specialist

The Social Media Specialist is responsible for supporting and enhancing SWAPA’s social media presence, focused on creating engaging content, increasing brand awareness, supporting marketing goals, and building strong online community engagement across multiple platforms.
The ideal candidate is both strategic and hands‑on — able to plan content while also creating posts, writing copy, and tracking performance metrics.
ESSENTIAL DUTIES & RESPONSIBILITIES

To perform the job successfully, the individual must be able to execute each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Please note job duties, responsibilities, and activities may change at any time, with or without notice, to accommodate business needs.
Develop and implement a social media strategy aligned with strategic goals
Create, schedule, and publish content across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)
Write engaging captions and marketing copy consistent with brand voice
Capture and edit basic photo/video content (phone‑quality acceptable)
Work with graphic design team to come up with imagery that stays on brand
Monitor comments, messages, and customer engagement.
Collaborate with leadership and team members to promote product and events
Track analytics and provide monthly performance reports
Monitor trends and recommend new ideas to grow engagement
EDUCATION & QUALIFICATIONS

Bachelor’s Degree required, Communications, or related degree preferred
2+ years of social media management or digital marketing experience
Strong understanding of major social platforms and best practices
Excellent written communication and attention to detail
Experience with content scheduling tools (Planable, Hootsuite, etc.)
Ability to work independently in a fast‑paced small business environment
Paid social advertising experience (Meta Ads, LinkedIn Ads, TikTok Ads)
Experience working with small teams
Basic understanding of SEO and digital marketing strategy
Experience with analytics tools
Editing experience is a plus
Organization and time management
Trend awareness
Brand consistency
Adaptability and initiative
Able to prioritize responsibilities and work independently
Desire and ability to learn quickly, retain, and apply detailed information
PHYSICAL DEMAND & WORK EFFORTS

Keying / typing, sitting, standing, and walking
Ability to spend large periods of time viewing computer monitor(s)
Ability to lift up to 20 pounds
Ability to travel, including but not limited to driving, to/from various locations including conferences, trainings, and/or attendance at SWAPA events
Potential standing for long periods of time in support of Union-related activities such as picketing or training activities
Constant mental and/or visual attention; the work is either repetitive or diversified requiring constant alertness in an office environment
Compliance with company attendance standards
SOUTHWEST AIRLINES PILOTS ASSOCIATION IS AN EQUAL OPPORTUNITY EMPLOYER.
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