Marketing & Communications Coordinator

Summary Description
Performs a variety of activities designed to promote and publicize the District’s television and radio station, including digital engagement and social media outreach.

Supervision Received and Exercised
Receives limited direction from appropriate supervisor; refers only unusual decisions to supervisor. May provide technical and functional direction to assigned student workers, professional experts, interns, and volunteers.

Representative Duties
The following duties are typical for this classification.

Develops and implements digital marketing strategies to enhance visibility, audience engagement, and outreach for the District’s television and radio services; plans, coordinates, and manages digital advertising initiatives in support of outreach and promotional objectives.

Participates in developing and evaluating publicity and marketing goals, objectives, policies, and procedures; implements resulting policies and procedures.

Coordinates the maintenance and updates of the station’s online and social media accounts.

Assists with campaigns to increase annual financial contributions through direct mail, underwriting, on‑air promotions and special events.

Coordinates on‑air and digital promotions for KVCR-TV/FM and FNX programs and events.

Designs and participates in station outreach efforts and special events related to KVCR-TV/FM and FNX programs, fundraising, and community engagement activities.

Designs and places station advertising on various media including electronic and print.

Responds to questions and inquiries from members of the public, the media, and outside institutions and organizations; provides information within area of responsibility; resolves complaints in an efficient and timely manner.

Attends and participates in professional group meetings; provides information within area of responsibility; maintains awareness of new trends and developments in the field of marketing; incorporates new developments as appropriate.

Assists with the monitoring and ensuring compliance with applicable PBS and NPR guidelines, policies, and standards as they relate to social media, communications, marketing, branding, and public outreach activities.

Assists in tracking station content and community engagement activities for CPB, PBS and NPR reporting as needed.

Performs other duties related to the primary job duties.

Core Competencies
These competencies are required for performance of the role.

Analyzing and interpreting data – apply sorting, coding and categorizing rules; analyze data; read reports; draw meaning and conclusions from quantitative and/or qualitative data.

Customer focus – attending to the needs and expectations of customer; seeking information about the immediate and longer-term needs of the customer; anticipating what the customer may want or expect; works across organizational boundaries to meet customer needs.

Reading comprehension – understanding and using written information; knowing the meaning of printed words; comprehending literal meaning; making interpretations, applications, deductions, inferences and extrapolations from written information.

Professional and technical expertise – applying technical subject matter to the job; knowing the rudimentary concepts of performing essential technical operations.

Critical thinking – analytically and logically evaluating information to resolve problems; following guide, SOP or other step-by-step procedures for locating source of a problem and fixing it; may detect ambiguous, incomplete or conflicting information or instructions.

Attention to detail – focusing on details of work content; showing care and thoroughness in adhering to process and procedures that assure quality; applying knowledge and skill in recognizing and evaluating details of work; applying skilled final touches on products.

Using technology – working with electronic hardware and software applications; using basic features and functions of software and hardware; experimenting and finding novel uses for standard features and functions; adding, improving, modifying or developing features and functionality.

Teamwork/ involving others – collaborating with others to achieve shared goals; engaging others for suggestions and ideas.

Writing – communicating effectively in writing; using correct writing mechanics including spelling, vocabulary, grammar, syntax, punctuation, capitalization, sentence structure; logically ordering and structuring ideas and progression of thought.

Adaptability – responding positively to change and modifying behavior as the situation requires; accepting and adjusting to changes and the unfamiliar.

Innovation – imagining and devising new and better ways of doing things; fixing what is broken; finding solutions and fixes with resources at hand; finding new approaches to performing familiar tasks; creating new ideas; envisioning the unexpected, unexplored, untried.

Listening – comprehending verbally instructions and orally presented information; recalling or retrieving key points in conversation; listening actively by rephrasing others’ input cogently and accurately.

Valuing diversity – showing acceptance of individual differences; welcoming input and inclusion of others who may be different; showing understanding and empathy for challenges of groups seeking inclusion or dealing with perceived discrimination.

Minimum Qualifications

Education – Associate’s degree from an accredited college or university in journalism, communications, mass media, radio/television, marketing, advertising, or a related field.

Experience – Four (4) years in public relations, communications, advertising or marketing.

Equivalency – In absence of an associate’s degree, the equivalent of completion of high school plus six (6) years of increasingly responsible experience in public relations, communications, advertising or marketing.

Desired Qualifications

Major in communications, marketing, business administration or related field (Bachelor’s degree).

Specialized credential in digital fundraising, such as PBS Digital Fundraising Certificate.

Minimum two (2) years of professional experience within the public media sector.

Demonstrated experience in public media underwriting.

Environment & Physical Demands
Environment: work is performed primarily in a standard office setting with occasional travel. Physical: primary functions require sufficient physical ability and mobility to work in an office setting; stand or sit for prolonged periods; occasionally stoop, bend, kneel, crouch, reach, and twist; occasionally lift, carry, push or pull light to moderate amounts of weight up to 25 pounds; occasionally lift, carry, push or pull heavier amounts of weight with or without assistance; operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; and verbally communicate to exchange information. Vision: normal visual range with or without correction; hearing: normal audio range with or without correction.

Pre‑Employment Requirements
The person selected for hire will be required to complete the following pre‑employment requirements:

Submit to and successfully pass DOJ live scan/fingerprinting (candidate bears the cost).

Provide sealed official transcript(s) in envelope from institution or electronic copies emailed directly from institution (for positions with higher education requirement).

Tuberculosis (TB) risk assessment.

Any other required pre‑employment requirements as determined by position (e.g., certifications or licenses).

Successful completion of all pre‑employment requirements is mandatory to be eligible for employment (in accordance with the San Bernardino Community College District Administrative Procedures and Board Policies).

Recruitment Timeline

Internal HR screening: July 2–10, 2026.

Testing: July 13–24, 2026.

1st Level Interviews: July 27–Aug 7, 2026.

2nd Level Interviews: Aug 10–14, 2026.

Board date: Sept 10, 2026.

Projected hire date: Sept 14, 2026.

The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

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