Social Media Specialist

Role Overview
Social Media Specialist responsible for developing and managing the organic and paid social media presence and reputation of the NC State Wilson College of Textiles. The role serves as the primary voice across platforms such as Facebook, Instagram, and LinkedIn, producing original high‑quality content—including photography and video—that showcases the college’s research, student life, and alumni success.

Key Responsibilities

Lead day‑to‑day management, content creation, and community engagement for all official college social media channels.

Conceptualize, film, and edit social media‑first video content and photography to drive strategic communication priorities.

Plan, execute, and optimize paid social media advertising campaigns to increase visibility with target audiences.

Analyze performance data and trends to provide regular reporting, insights, and strategic recommendations for content optimization.

Manage the “pitch to publish” workflow for web stories, including interviewing subjects, drafting copy, and building pages in WordPress.

Lead the Wilson College social media intern team, including hiring interns, establishing schedules, assigning projects, and ensuring timely completion.

Other duties as assigned.

Qualifications

Bachelor’s degree in a discipline related to the area of assignment or an equivalent combination of training and experience.

At least 2 years of marketing/communications experience in a professional setting managing social media accounts as the primary method of constituent engagement.

Experience working within a fast‑paced environment.

2+ years of experience producing multimedia content, including videos and graphics.

2+ years of experience writing stories for web and/or print.

Experience using a content management system such as WordPress.

Required License or Certification
Valid NC Driver's License required.

Benefits

Childcare benefits

Wellness & Recreation membership

Wellness programs

Equal Employment Opportunity
NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply.

Individuals with disabilities requiring disability‑related accommodations in the application and interview process are welcome to contact 919‑513‑0574 to speak with a representative of the Office of Equal Opportunity.

NC State University participates in E‑Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

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