Social Media Specialist

Social Media Specialist – North Carolina State University
Location:

Raleigh, NC

Department:

University Communications

Salary Range:

$47,000 – $50,000

Schedule:

Monday–Friday, 8 a.m.–5 p.m.; some nights and weekends. Flexible arrangement available.

Job Overview
The Social Media Specialist is responsible for developing and managing the organic and paid social media presence of the NC State Wilson College of Textiles. The role serves as the primary voice across platforms such as Facebook, Instagram, and LinkedIn through original content production, storytelling, and engagement, supporting brand‑building, recruitment, alumni relations, and other strategic initiatives.

Primary Responsibilities

Lead the day‑to‑day management, content creation and community engagement for all official college social media channels.

Conceptualize, film and edit social media‑first video content and photography to drive strategic communication priorities.

Plan, execute and optimize paid social media advertising campaigns to increase visibility with target audiences.

Analyze performance data and trends to provide regular reporting, insights and strategic recommendations for content optimization.

Manage the “pitch to publish” process for web stories, including interviewing subjects, drafting copy and building pages in WordPress.

Lead the Wilson College social media intern team – hiring, scheduling and assignment of projects ensuring timely completion.

Other Responsibilities
Other duties as assigned.

Minimum Qualifications

Bachelor's degree in a discipline related to the area of assignment, or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Preferred Qualifications

At least 2 years of marketing/communications experience in a professional setting managing social media accounts as the primary method of constituent engagement.

Experience working within a fast‑paced environment.

2+ years of experience producing multimedia content, including videos and graphics.

2+ years of experience writing stories for web and/or print.

Experience using a content management system such as WordPress.

Benefits

Medical, Dental, and Vision

Flexible Spending Account

Retirement Programs

Disability Plans

Life Insurance

Accident Plan

Paid Time Off and Other Leave Programs

12 Holidays Each Year

Tuition and Academic Assistance

Childcare benefits

Wellness & Recreation Membership

Wellness Programs that aim to build a thriving community

And so much more!

Equal Employment Opportunity
NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability‑related accommodations in the application and interview process are welcome to contact 919‑513‑0574 to speak with a representative of the Office of Equal Opportunity. Final candidates are subject to criminal & sex‑offender background checks. Some vacancies also require credit or motor vehicle checks. NC State University participates in E‑Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

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