Associate Director, Short Bowel Syndrome Consumer Marketing

Associate Director, Short Bowel Syndrome (SBS) Consumer Marketing

The Associate Director, Short Bowel Syndrome (SBS) Consumer Marketing is responsible for supporting the short bowel team's consumer marketing efforts, from gathering customer insights to developing strategies that support a trusted legacy brand with continued growth and room for innovation. This role helps shape consumer marketing plans and supports the delivery of marketing messaging, content strategy, and assets that meet the needs of patients and caregivers. You will report to the Director, SBS Marketing.
How you will contribute:
Contribute to the annual brand business plan at both strategic and tactical levels, helping ensure alignment with brand and franchise priorities and key planning milestones
Support the development of consumer strategy by helping define disease state awareness, brand strategy platforms, core message architecture, positioning statements, content strategy, and resource needs for field execution
Help establish patient profiles, map the patient journey, and define desired behavior goals for patients and caregivers
Partner with primary market research and analytics to identify and validate actionable insights, business opportunities, channel mix, segmentation, and targeting for patients and caregivers
Monitor the return on investment of individual tactics and help guide plan adjustments based on results
Develop creative briefs and brand materials for agency use, and help design core promotional assets such as website content and related consumer materials
Identify key design elements for programs and promotions intended to support desired behavior change
Work with legal, regulatory, and compliance partners to ensure tactics and materials follow required policies and regulations, and support the internal review and approval process
Lead patient ambassador relationships through agencies, advisory groups, and advocacy groups, and help develop a patient engagement strategy aligned with business needs
Maintain and build positive working relationships with patient advocacy groups, including groups with established partnerships, to support ongoing patient engagement efforts
Build and maintain positive working relationships with internal and external partners, including medical, legal, regulatory, information technology, and training teams, to support program goals
Manage project budgets, complete monthly reconciliations and reporting, and help improve financial performance through ongoing analysis and process improvements
Support planning and execution of consumer marketing activities across channels
Analyze marketing messaging and asset results and use data to guide decisions
Skills and qualifications:
Bachelor's degree
Eight or more years of experience with increasing responsibility in sales, marketing, or a related function
Healthcare-related experience
Experience in marketing strategy and tactical design, with the ability to communicate clearly with internal teams and external agencies, including executive-level communication
Strong understanding of the pharmaceutical industry, brand strategy, and consumer engagement, with sound business judgment and awareness of financial tradeoffs and risk
Demonstrated leadership, business understanding, and the ability to manage multiple priorities, timelines, and expectations across groups
Ability to influence partners at all levels without formal authority
Experience using data and analytics to turn information into insights and support decision-making
Ability to summarize complex information clearly in writing and verbally in a time-sensitive setting
Experience setting priorities, mentoring junior team members, and working collaboratively
Master of Business Administration preferred
Experience in marketing roles within a commercial pharmaceutical organization preferred
As you apply your expertise, you will deliver high-quality work in your area, solve moderately complex problems, and coordinate with others to meet objectives and deadlines. You will often work independently, with guidance from more senior team members, and your contributions will help drive team and business results.