Associate Director, Short Bowel Syndrome Consumer Marketing

Overview

The Associate Director, Short Bowel Syndrome (SBS) Consumer Marketing supports the short bowel team’s consumer marketing efforts, from gathering customer insights to developing strategies that reinforce a trusted legacy brand while fostering growth and innovation. This role shapes consumer marketing plans and delivers marketing messaging, content strategy, and assets that meet the needs of patients and caregivers. The Associate Director reports to the Director, SBS Marketing.
Responsibilities

Contribute to the annual brand business plan at strategic and tactical levels, ensuring alignment with brand and franchise priorities and key planning milestones.
Support the development of consumer strategy by defining disease state awareness, brand strategy platforms, core message architecture, positioning statements, content strategy, and resource needs for field execution.
Help establish patient profiles, map the patient journey, and define desired behavior goals for patients and caregivers.
Partner with primary market research and analytics to identify and validate actionable insights, business opportunities, channel mix, segmentation, and targeting.
Monitor ROI of individual tactics and guide plan adjustments based on results.
Develop creative briefs and brand materials for agency use, and design core promotional assets such as website content and related consumer materials.
Identify key design elements for programs and promotions that support desired behavior change.
Work with legal, regulatory, and compliance partners to ensure tactics and materials comply with required policies and regulations, and support the internal review and approval process.
Lead patient ambassador relationships through agencies, advisory groups, and advocacy groups, and help develop a patient engagement strategy aligned with business needs.
Maintain and build positive working relationships with patient advocacy groups and internal stakeholders to support ongoing patient engagement efforts.
Build and maintain positive working relationships with internal and external partners including medical, legal, regulatory, IT, and training teams to support program goals.
Manage project budgets, complete monthly reconciliations and reporting, and improve financial performance through ongoing analysis and process improvements.
Support planning and execution of consumer marketing activities across channels.
Analyze marketing messaging and asset results and use data to guide decisions.
Qualifications

Bachelor’s degree.
Eight or more years of experience with increasing responsibility in sales, marketing, or a related function.
Healthcare-related experience.
Experience in marketing strategy and tactical design, with the ability to communicate clearly with internal teams and external agencies, including executive-level communication.
Strong understanding of the pharmaceutical industry, brand strategy, and consumer engagement, with sound business judgment and awareness of financial tradeoffs and risk.
Demonstrated leadership, business understanding, and the ability to manage multiple priorities, timelines, and expectations across groups.
Ability to influence partners at all levels without formal authority.
Experience using data and analytics to turn information into insights and support decision‑making.
Ability to summarize complex information clearly in writing and verbally in a time‑sensitive setting.
Experience setting priorities, mentoring junior team members, and working collaboratively.
Master of Business Administration preferred.
Experience in marketing roles within a commercial pharmaceutical organization preferred.
About You

As you apply your expertise, you will deliver high‑quality work, solve moderately complex problems, and coordinate with others to meet objectives and deadlines. You will often work independently, with guidance from more senior team members, and your contributions will help drive team and business results.
Compensation and Benefits

Location: USA - MA - Cambridge - Kendall Square - 500
Base Salary Range: $154,400.00 - $242,550.00
The actual base salary offered may depend on factors such as qualifications, experience, education, certifications, and location. U.S. employees may be eligible for short-term and long-term incentives. Benefits include medical, dental, vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, basic life insurance, tuition reimbursement, paid volunteer time off, company holidays, well‑being benefits, up to 80 hours of sick time per calendar year, and up to 120 hours of paid vacation for new hires.
EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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