Marketing Manager

Marketing Manager – Pinarello USLocation: United States (Solana Beach, CA)Reports To: Managing DirectorRole OverviewPinarello is seeking a dynamic and highly strategic Marketing Manager to lead and execute brand-building initiatives across the U.S. market. This role is responsible for driving premium brand positioning, supporting dealer sell-through, and creating impactful consumer experiences across our touchpoints.The ideal candidate blends creativity with analytical rigor, bringing a strong understanding of luxury branding, cycling culture, and omnichannel marketing execution. This position plays a critical role in aligning marketing initiatives with sales objectives and strengthening the connection between Pinarello, its dealer network, and end consumers.Key ResponsibilitiesBrand Strategy & ExecutionLead the execution of the Pinarello US marketing strategy, ensuring alignment with our global brand standardsMaintain premium brand positioning across all consumer touchpoints, reinforcing differentiation through storytelling and visual excellencePartner with global marketing to localize campaigns, product launches, and messaging for the U.S. marketDealer & Channel MarketingDevelop and execute marketing programs that support the Independent Bicycle Dealer (IBD) network and drive sell-throughManage co-op marketing programs and ensure equitable, ROI-driven investment across dealer partnersDeliver dealer-facing tools, training, and product education initiatives to improve conversion and brand consistencyProduct Launches & CampaignsOwn U.S. go-to-market plans for new product launches, including integrated digital, retail, PR, and event strategiesCollaborate with sales and product teams to ensure alignment on forecasts, availability, and messagingManage campaign calendars and ensure seamless execution across all channelsAnalytics & PerformanceTrack and evaluate marketing performance, ensuring a strong connection between marketing activity and sales outcomesUtilize data to inform investment decisions and improve campaign ROIReport on KPIs including traffic, engagement, dealer performance, and conversion metricsQualifications5–8+ years of experience in marketing, preferably within premium consumer goods, cycling, or sports/lifestyle brandsStrong understanding of omnichannel marketing (digital, retail, events, PR)Experience working with dealer/distribution networks preferredProven ability to manage product launches and integrated campaignsAnalytical mindset with experience measuring ROI and performance metricsPassion for cycling and/or endurance sports strongly preferredBenefitsPinarello US offers comprehensive health benefits, 401(k) matching, and flexible time off. Employees with more than 3 months of service are eligible for a Pinarello bike loan.Pay Range: $80,000 – $95,000