Marketing Manager

Reports To: Managing Director
Role Overview
Pinarello is seeking a dynamic and highly strategic Marketing Manager to lead and execute brand-building initiatives across the U.S. market. This role is responsible for driving premium brand positioning, supporting dealer sell-through, and creating impactful consumer experiences across our touchpoints.

The ideal candidate blends creativity with analytical rigor, bringing a strong understanding of luxury branding, cycling culture, and omnichannel marketing execution. This position plays a critical role in aligning marketing initiatives with sales objectives and strengthening the connection between Pinarello, its dealer network, and end consumers.

Key Responsibilities
Brand Strategy & Execution

Lead the execution of the Pinarello US marketing strategy, ensuring alignment with our global brand standards

Maintain premium brand positioning across all consumer touchpoints, reinforcing differentiation through storytelling and visual excellence

Partner with global marketing to localize campaigns, product launches, and messaging for the U.S. market

Dealer & Channel Marketing

Develop and execute marketing programs that support the Independent Bicycle Dealer (IBD) network and drive sell-through

Manage co-op marketing programs and ensure equitable, ROI-driven investment across dealer partners

Deliver dealer-facing tools, training, and product education initiatives to improve conversion and brand consistency

Product Launches & Campaigns

Own U.S. go-to-market plans for new product launches, including integrated digital, retail, PR, and event strategies

Collaborate with sales and product teams to ensure alignment on forecasts, availability, and messaging

Manage campaign calendars and ensure seamless execution across all channels

Analytics & Performance

Track and evaluate marketing performance, ensuring a strong connection between marketing activity and sales outcomes

Utilize data to inform investment decisions and improve campaign ROI

Report on KPIs including traffic, engagement, dealer performance, and conversion metrics

Qualifications

5–8+ years of experience in marketing, preferably within premium consumer goods, cycling, or sports/lifestyle brands

Strong understanding of omnichannel marketing (digital, retail, events, PR)

Experience working with dealer/distribution networks preferred

Proven ability to manage product launches and integrated campaigns

Analytical mindset with experience measuring ROI and performance metrics

Passion for cycling and/or endurance sports strongly preferred

Pinarello US offers comprehensive health benefits, 401(k) matching, and flexible time off. Employees with more than 3 months of service are eligible for a Pinarello bike loan.

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