Brand Copywriter

Our client in the home goods space is hiring a Brand Copywriter!

Your Role
The Copywriter will help shape the voice, narrative, and messaging systems for us. This role is responsible for translating brand strategy into clear, compelling, and consistent storytelling across organic channels, post-purchase experiences, and physical touchpoints.

This role reports to the Creative Director and partners closely with Brand, Creative, Product, Lifecycle, and eCommerce. The ideal candidate is a strong storyteller with great taste and strong consumer instincts - someone who understands how to balance premium brand storytelling with clear, effective communication.

Responsibilities and Duties

Help shape Brand Voice and Messaging Systems - Support the development and evolution of our tone of voice, messaging frameworks, and storytelling across touchpoints.

Develop Copy Across Key Surfaces - Write copy across major brand and marketing channels, including: Emails/SMS, Web, Organic social, Packaging, manuals, inserts, and physical touchpoints, Direct Mail, TV

Support Product and GTM Narrative Development - Partner with Product and Brand to translate features into benefit-led, human storytelling that ladders into the broader brand narrative.

Develop Content that Builds Authority and Demand - Create content that strengthens our brand authority, supports organic discovery, and positions as a trusted voice in healthier living.

Collaborate Across Creative and Cross-Functional Teams - Partner with Creative to ensure visual + verbal cohesion and provide copy direction and feedback to maintain a high brand standard.

Qualifications and Skills
Experience:

Bachelor’s Degree or equivalent experience in writing, communications, marketing, journalism, or related fields

4-7+ years of experience in brand copywriting or storytelling roles

Experience developing tone of voice, messaging frameworks, or brand narratives

Strong experience writing across digital, lifecycle, editorial, and brand-driven surfaces

Experience working closely with creative teams across formats (email, web, packaging, content)

DTC, consumer, or startup experience preferred

Strong understanding of consumer psychology and conversion-focused storytelling

Experience balancing premium brand storytelling with clear, effective communication that drives action

Comfortable collaborating within testing and experimentation environments

Interpersonal:

Exceptional storytelling instincts with a strong command of tone and voice

Strong taste and judgment with an appreciation for premium brands and emotionally resonant storytelling

Collaborative and cross-functional - works effectively with Creative, Product, Growth, and eCommerce teams

Detail-oriented with a high bar for craft and consistency

Curious and evolving - constantly refining storytelling approaches, formats, and creative systems

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