Multimedia Content Creator - Management Analyst 4

Multimedia Content Creator (Management Analyst 4) - Department of Revenue
Position supports Revenue's vision and mission, and CEC goal to "Build relationships. Empower Success."

Key responsibilities include planning, developing, and leading the agency’s strategic multimedia content creation, primarily video and digital content, translating complex tax laws, policies, and public service program information into clear, accessible, engaging materials for all audiences.

Duties

Leads end-to-end multimedia video production, including planning, filming, editing, and delivering short-form and long-form video content for internal and external audiences.

Ensures all video products communicate complex information clearly and align with organizational messaging, branding standards, plain language principles, and accessibility requirements.

Analyzes audience data, engagement metrics, and SME input to create effective communication approaches.

Designs and produces digital graphic assets that support multimedia storytelling across web, social media, and video platforms.

Aligns content planning with organizational priorities and ensures messaging supports customer understanding and engagement goals.

Ensures visual consistency, brand alignment, and accessibility compliance.

Leads the agency’s multimedia production program and digital asset systems by coordinating timelines, deliverables, and workflows to ensure efficient production and organized content management.

Oversees multiple projects while maintaining quality, consistency, and alignment with organizational goals.

Evaluates multimedia content performance using analytics tools and user feedback to measure effectiveness, identify trends, and recommend improvements.

Uses data-driven insights to enhance future communication strategies and audience engagement.

Qualifications

Demonstrated ability to plan, develop, and produce multimedia content—such as videos, graphics, and digital assets—gained through progressive experience using Adobe Premiere Pro, Canva, and other design or editing platforms.

Proven ability to translate complex technical, policy, or tax-related information into clear, accessible, audience-centered scripts, storyboards, and multimedia content, acquired through experience working with subject matter experts or in public-facing communication roles.

Progressive experience leading end-to-end multimedia production workflows—including planning, filming, editing, and publishing—using professional cameras, audio/lighting equipment, and digital production tools.

Demonstrated skill in designing digital graphics and motion graphics for web, video, and social media platforms, supported by working knowledge of branding standards, typography, color theory, contrast requirements, and accessibility principles.

Proven ability to manage multiple concurrent projects, timelines, deliverables, and digital assets using project management tools (e.g., Monday.com or similar systems), ensuring high-quality, on-time outcomes in a fast-paced environment.

Demonstrated ability to analyze engagement metrics, audience behavior, and user feedback using tools such as web dashboards or social media analytics and apply data insights to improve content strategy, communication effectiveness, and production decisions.

Progressive experience collaborating with cross-divisional teams—including leadership, SMEs, and technical partners—to align communication products with organizational priorities and obtain required feedback and approvals.

Demonstrated interpersonal skills and the ability to work effectively with diverse internal and external partners, including the ability to make on-camera participants feel comfortable and to support staff with varying levels of technical experience.

Proven ability to apply accessibility standards, inclusive communication practices, and equity-centered approaches to ensure multimedia products meet the needs of diverse audiences, including individuals with varying abilities or language backgrounds.

Demonstrated ability to work independently under general direction while making sound decisions about content development, production methods, prioritization, and communication strategies in an environment with shifting deadlines and stakeholder needs.

The ability to take action to learn and grow; The ability to take action to meet the needs of others; Uses an equity & inclusive approach.

Preferred Qualifications

Six years of experience in the design, development, and production of multimedia communication products using audiovisual production, video editing, and graphic design for social media/digital/web platforms, OR

A bachelor’s degree in video production, film/television, video communications, digital media, or a closely related field AND two (2) years of qualifying professional experience as described above.

Benefits
We offer a generous benefits package that includes defined benefit retirement plans; health, dental and vision coverage, deferred compensation plans; and, as a public service employee, you may also be eligible for student loan forgiveness.

Equal Opportunity Statement
The Department of Revenue is proud to be an equal opportunity employer. We embrace diversity and offer a respectful, inclusive culture for people with disabilities, as well as members of all protected groups and statuses.

#J-18808-Ljbffr