Digital Media Coordinator

KWBU, Waco's NPR member station, seeks a tech-native part-time specialist to expand its digital presence and revenue streams. This 20–25 hours/week role drives online engagement, monetization, and analytics to support sustainability and engagement for Waco Public Radio.
Responsibilities Coordinate, update, and optimize KWBU's website with fresh daily content, events, underwriting opportunities, and listener resources
Manage social media integration across platforms, creating posts, stories, and reels to grow followers and promote on-air shows, events, and fundraising
Work with marketing team to analyze opportunities for boosting, monetization, and development of new digital media campaigns and content
Lead digital monetization efforts: innovate and develop opportunities such as podcast ads, newsletter sponsorships, and affiliate links
Analyze and improve digital footprint: Monitor Wikipedia page accuracy, track Reddit mentions, post strategically, and report on metrics like traffic, engagement, and conversion to underwriting leads
Develop and manage digital platforms for podcast distribution, ensuring consistent publishing, maintenance, and optimization across channels to maximize audience reach and engagement
Manage and distribute a weekly newsletter that engages listeners, supports membership growth, and advances digital sponsorship opportunities.
Qualifications 1–2 years in digital marketing, social media, or web management; public media or nonprofit experience preferred
Proficiency in writing, communication, graphic design software, social media management, Meta Business Suite
Familiarity with Wikipedia editing guidelines, Reddit best practices, and SEO and AI integrations
Strong writing for web/social; passion for public radio and Waco community
Associate's or Bachelor's in marketing, communications, or related field
$20-25/hour (20–25 hours/week), commensurate with experience
Flexible scheduling, PTO accrual, potential remote-hybrid setup
Contribute to a vital local station growth through digital innovation
Opportunity for full-time employment after 6-12 months, contingent on performance and available funding
KWBU is an equal opportunity employer. Women and minorities encouraged to apply.

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