Senior Copywriter

Overview

HCP - Senior Copywriter . The Senior Copywriter (Sr. CW) works collaboratively with brand copy teams and is responsible for researching, creating, and writing copy that reflects the client’s strategy. They will support the generation of unique and innovative materials for brand(s)/client(s), developing text from draft stage through final copy. Work can include revising/writing manuscripts, referencing, annotating client medical, legal, or regulatory submissions. They will collaborate with Art and Editorial teams as needed to ensure content is accurate and displayed correctly. They will start to demonstrate management skills through mentorship and training of junior team members.
Responsibilities

Copywriting and Creative Execution

Writes in a clear and concise manner while maintaining quality control, proper grammar, agency process, client referencing, and legal requirements.

Cross-Functional Collaboration

Collaborates and communicates with team members in a productive manner to ensure goals are met and to attain/maintain creative vision outlined for the agency.
Works with Art teams to support creative approaches to communicate brand personality and messages for campaigns and materials.

Strategic Thinking

Demonstrates knowledge of marketing plans including objectives and strategies and how success will be measured.

Administration

Maintains timely, detail-oriented, and accurate approaches to administrative duties.

Specialty – Copywriting and Creation Execution

Performs research, analyzes, and interprets data from clinical studies, presentations, and published papers.
Creates copy content for assigned projects on strategy in language that is original, compelling, and synergistic with art/graphics.
Performs proofreading/editing on all copy, paying strict attention to details of copy/art agreements.
Understands and implements agency/client review and routing systems; revises agency copy, identifies problems or inconsistencies, and resolves with supervisor/account services.
Logically organizes material from a range of sources to create a compelling narrative/story flow.
Demonstrates consistency in effectiveness and delivery of job expectations.
Delivers solid work across the range of audiences and brands.
Cross-Functional Collaboration (Specialty)

Demonstrates understanding of, and maintains relationships with, different agency departments including Editorial, Account, Strategy, and Project Management.
Keeps team informed about deadlines, revisions, quality control, and new work.
Collaborates productively with team;
Supports creative approaches with Art teams to communicate brand personality and messages.
Proactively shares ideas for personal career growth and team dynamics.
Begins to mentor and train junior team members.
Qualifications

Degree/Diploma in Marketing, Advertising, Communications, or related field (Required/Preferred: Preferred)
Minimum experience: 2+ years in Marketing/Advertising/Business (Required/Preferred: Required)
Portfolio of work demonstrating strong and consistent writing ability
Microsoft Office Suite (Outlook, Excel, Word, Teams)
Strong written and verbal communication
Understanding of market access channels and stakeholders; ability to develop content tailored for each stakeholder
Understanding of brand value proposition and its role in market access communications
Understanding of marketing plans, including objectives, strategies, and measurement
Ability to participate in market research (e.g., steering committees, advisory boards, workshops)
Understanding of brand value story and key supporting data (clinical and economic)
Sr Copywriter, Market Access bench works with other copy team members across agencies as needed
Portfolio requirements and expectations to be provided by the hiring team
Compensation

$75,000 to $100,000 annually
Equal Opportunity

The policy of IPG Health and its affiliates is to provide equal employment opportunities to all employees and applicants without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

#J-18808-Ljbffr