Senior Copywriter

Agency
NEON

Job Function
Creative

Job Subfunction
Copywriting

Job Description
The Senior Copywriter (Sr. CW) works collaboratively with brand copy teams and is responsible for researching, creating, and writing copy that properly reflects the client’s strategy. They will support the generation of unique and innovative materials for brand(s)/client(s), developing text from draft stage through final copy. Work can include revising/writing manuscripts, referencing, annotating client medical, legal, or regulatory submissions. They will collaborate with Art and Editorial teams as needed to ensure content is accurate and displayed correctly. They will start to demonstrate management skills through mentorship and training of junior team members.

Essential Functions

Copywriting and Creative Execution: Writes in a clear and concise manner while maintaining quality control, proper grammar, agency process, client referencing, and legal requirements.

Cross-Functional Collaboration: Collaborates and communicates with team members in a productive manner to ensure goals are met and to attain/maintain creative vision outlined for the agency.

Strategic Thinking: Demonstrates knowledge of marketing plans including objectives and strategies and how success will be measured.

Administration: Maintains timely and detail-oriented and accurate approaches to administrative duties.

Job Duties / Responsibilities

Performs research, analyzes, and interprets data from clinical studies, presentations, and published papers.

Creates copy content for assigned projects on strategy and in language that is original, compelling, distinctive, and synergistic with art/graphics.

Performs proofing/editing on all copy, paying strict attention to details of copy/art agreements.

Understands and implements agency/client review and routing systems; revises agency copy, identifies problems or inconsistencies, solves problems by reviewing with supervisor/account services.

Logically organizes material from a range of sources to create a compelling narrative/story flow.

Demonstrates consistency in effectiveness and delivery of job expectations.

Delivers solid work across the range of audiences and brands.

Demonstrates understanding of, and maintains relationships with different agency departments including Editorial, Account, Strategy, and Project Management.

Communicates with team members regarding deadlines, revisions, quality control, and new work.

Collaborates with team in a productive manner.

Works with Art teams to support creative approaches to communicate brand personality and messages for both the overall campaign and individual materials.

Proactively approaches supervisor with new ideas and suggestions for personal career growth and team dynamics.

Begins to mentor and train junior team members.

Understands the creative brief and the role it plays in creative evolution, taking into consideration client feedback.

Contributes innovative ideas appropriate to the client’s marketing strategy and audience needs.

Demonstrates detail oriented and organized approach to daily responsibilities.

Completes timesheets, expenses, and all other administrative duties accurately and on timely basis.

Education

Bachelor’s degree in Marketing, Advertising, Communications, or related field.

Experience

Minimum 2+ years in Marketing/Advertising Business.

Knowledge, Skills & Abilities

Portfolio of work demonstrating strong and consistent writing ability required.

Microsoft Office Suite (Outlook, Excel, Word, Teams).

Strong written and verbal communication.

Competencies

Communication: Attentive and shows interest in subject; expresses ideas accurately and clearly.

Organization: Creates clear goals, identifies and finds the resources needed to achieve them, and schedules tasks so that work is completed on time.

Collaboration: Works effectively in a team environment to build and foster collaboration.

Problem-Solving: Shows interest in finding the cause of problems, looks for and chooses effective solutions, and takes the necessary action to resolve them.

Creativity: Demonstrates a creative mind.

Engaged/Motivated: Attentive and shows interest in the subject.

Attention to Detail: Self-edits work and has a sharp focus on even the smallest of details.

Additional Information for Specialty Functions

Understanding of market access channels (e.g., health plans, health systems, GPO, PBMs, LTC) and broad understanding of stakeholders to develop content that is appropriate and targeted for each stakeholder.

Understand the concept of brand value proposition and its significance in market access communications.

Understands marketing plans, including objectives and strategies and how success will be measured.

Ability to play a role in market research (e.g., steering committees, advisory boards and other strategic workshops).

Basic understanding of brand(s) value story and key supporting data (clinical and economic).

Sr Copywriter, Market Access Bench works collaboratively with the rest of the copy team across the IPGH Market Access agencies on assigned brands where business needs dictate.

Compensation
$75,000 - $100,000

Equal Employment Opportunity Statement
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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