Social Media Specialist

About the Role
CLS Health is one of Greater Houston's largest multi-specialty physician groups, with 300+ providers across nearly 50 locations.

We're looking for a Social Media Specialist who is equal parts content creator, relationship builder, and healthcare-savvy storyteller. This isn't a desk job. You'll be on location — in clinics, exam hallways, and staff break rooms — building real relationships with physicians, nurse practitioners, and clinical staff so you can capture authentic content that connects with patients. The content you create will live on Meta, LinkedIn, and TikTok, and it will shape how our community perceives CLS Health.

Here's the honest part: some of our providers will be enthusiastic day one. Others will need convincing. Your job is to earn their trust, respect their time, and make the experience so low-friction and rewarding that they become advocates. If you have a gift for reading the room, putting skeptical people at ease, and making a 60-second video feel like the most painless thing a physician did all week — we want to meet you.

Responsibilities
Content Creation & Production

Plan, film, edit, and publish short-form video content as the primary content format

Create supporting static posts, carousels, and graphics across Meta, LinkedIn, and TikTok

Develop a consistent monthly content calendar aligned to service lines, seasonal health observances, and campaign priorities

Collaborate with the marketing team to ensure all content supports brand standards and campaign goals

Maintain and grow platform presences across all three channels

Provider & Clinical Relationship Management

Build genuine, trust-based relationships with physicians, nurse practitioners, PAs, and clinical staff across CLS Health locations

Schedule, coordinate, and conduct on-site content sessions with providers — with minimal disruption to clinical operations

Proactively overcome reluctance: identify provider hesitations, address concerns, and make participation feel worthwhile and easy

Follow up with providers post-content to share results and reinforce the value of their participation

Develop a reputation across the organization as someone providers enjoy working with

Monitor and report on platform performance metrics including reach, engagement, follower growth, and video views

Stay current on social media trends, platform algorithm changes, and healthcare content best practices

Identify content gaps and opportunities across service lines and locations

Partner with the Specialty Marketing team on service line-specific campaigns

Qualifications

2+ years of professional social media experience, with demonstrated results in video-first content

Portfolio required: please be prepared to share examples of social media accounts you've managed, with emphasis on video content and engagement performance

Proficiency in short-form video production: filming, editing, captioning, and platform-native publishing

Comfortable on-camera directing others (providers) — not just behind the lens

Strong written communication skills for captions, post copy, and internal coordination

Self-starter who can manage a content calendar and multiple location schedules independently

Required Skills

Experience working in a healthcare, clinical, or regulated-industry environment

Familiarity with HIPAA-aware content practices (we'll provide training, but prior awareness is a plus)

Experience with Canva, Adobe Premiere Rush, CapCut, or equivalent editing tools

Existing comfort in clinical environments — you're not fazed by exam rooms, scrubs, or medical jargon

Experience managing multi-location or enterprise brand social accounts

Preferred Skills

Competitive salary commensurate with experience

Comprehensive benefits package including medical, dental, and vision

The chance to shape the social media presence of one of Houston's fastest-growing healthcare organizations

A marketing team that values creativity, autonomy, and strategic thinking

Access to compelling, mission-driven stories across 40+ specialties and nearly 50 Houston-area locations

Pay range and compensation package
Competitive salary commensurate with experience.

Equal Opportunity Statement
CLS Health is committed to diversity and inclusivity.

How to Apply
Submit your resume and a link to your social media portfolio. Applications without a portfolio will not be considered. We want to see your work — especially video content you've produced and published.

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