Marketing & Fan Engmnt Coordinator

Compensation And Benefits
Anticipated Hiring Salary: $2,929.34/month. This is a full‑time (40 hours per week), non‑exempt position.

Marketing & Fan Engagement Coordinator
Fresno State Athletic Corporation

Job Summary
Reporting to the Assistant Athletics Director for Marketing and Fan Engagement, this position assists with the planning, creation, and implementation of all marketing and promotional campaigns for Fresno State Athletics. Responsibilities include leading marketing and fan engagement efforts for assigned sports while supporting football and men’s basketball, managing the department’s primary social media platforms, executing campus and student marketing efforts, developing promotional initiatives to grow the fan base and revenue, promoting ticket sales campaigns, and serving as the lead marketing liaison for assigned sports.

Key Qualifications

Demonstrated skill in social media marketing and branding strategies.

Competent in current social media platforms (Facebook, Twitter, Instagram, Tik Tok).

Experience conducting season, group, and single game ticket sales campaigns.

Competent in Photoshop, Sound Director, PC, and Microsoft Office applications.

Knowledge of Title IX regulations, NCAA rules, compliance, and regulations.

Strong oral, written communication, and creativity skills.

Ability to establish and maintain effective working relationships with faculty, staff, business partners, and the public.

Strictly adhere to NCAA and athletic department rules and regulations.

Acquire knowledge of and rapidly apply athletic department rules and regulations.

Quickly understand and develop positive working relationships with the department’s multimedia rights holder.

Work in a flexible, collaborative manner.

Work in a fast‑paced environment with frequent interruptions while meeting deadlines.

Education And Experience

Bachelor’s degree in Marketing, Sports Management, or related field.

Recent experience in athletics marketing/promotions.

Equal Employment Opportunity Information
California State University, Fresno is committed to maintaining and implementing employment policies and procedures in compliance with applicable state and federal equal employment opportunity laws and regulations. Executive Orders 1096 and 1097 prohibit discrimination, harassment, and retaliation on the basis of a protected status: race, color, religion, national origin, ancestry, age, sex (including gender identity), sexual orientation, marital status, pregnancy, mental disability, physical disability, medical condition and covered veteran status. Fresno State is a proud affirmative action and equal opportunity employer.

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