Social Media Specialist

Job Title: Social Media Specialist
Full‑time

Job Summary
The Social Media Specialist builds, manages, and maximizes the organization’s online presence and brand across all social and digital platforms. The role creates, deploys, edits, and manages content from start to finish, oversees campaigns, events, exhibitions, and ensures creative alignment with strategic goals.

Essential Duties And Responsibilities

Manage creative content and postings for department social media platforms.

Develop, execute, and report on organization social media strategies supporting strategic goals.

Create and manage social media campaigns, posts, and creative assets.

Generate regular metrics reports for leadership and the Marketing and Communications team.

Research and recommend new technologies, platforms, and trends relevant to the organization’s brand.

Implement new social media/digital tools aligned with strategic goals.

Assist with mobile apps and website where applicable.

Collaborate across functions to deliver an effective strategy, grow follower engagement, and promote the brand.

Post, curate and interact with constituents on social platforms to support strategic goals.

Monitor and manage all interactions, including comment moderation.

Engage with the cultural/arts community to extend social presence.

Ensure content messaging aligns with marketing and communications efforts.

Create meaningful storytelling and content.

Oversee social media content for all promotions, events, exhibitions, etc.

Stay abreast of trends and best practices in digital marketing and social media.

Identify emerging platforms and new activation methods.

Operate standard office equipment and required software applications.

Perform other duties as assigned.

Knowledge, Skills and Abilities

Experience with social media/digital tools and dashboards (e.g., Sprout Social, Asana, Adobe Creative Suite).

Knowledge of Instagram, Facebook, Twitter, TikTok, and Pinterest.

Success in building social engagement across channels.

Strong storytelling and communication intuition; ability to react to trending topics.

Proficiency in editing copy with attention to spelling, grammar, and fact‑checking.

Strong written and oral communication skills; creative content creation and oversight.

Excellent multi‑tasking and attention to detail.

Proficiency in Arabic is a plus.

Skills

Problem solving.

Creating content that appeals to diverse audiences.

Analyzing social media analytics and making data‑based recommendations.

Using standard office equipment and software (Microsoft Office).

Abilities

Gather information, identify linkages and trends, and apply findings.

Organize and prioritize multiple tasks to meet tight deadlines.

Work independently and collaborate within a team.

Maintain effective working relationships at all organizational levels.

Partner with other functional areas to accomplish objectives.

Educational/Previous Experience Requirements

Minimum degree: Bachelor’s degree in Communications, media studies, journalism, or related field.

At least 2‑3 years’ experience with major social media platforms (Instagram, Twitter, TikTok, Pinterest, Facebook) or an equivalent combination of education and training.

Licenses/Certifications

None required at the date of hire.

Working Conditions
Normal business hours; additional hours may be required. No travel required. Climate‑controlled office environment.

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