Marketing Manager - Hoover Met Complex

About the Company
The Hoover Met Complex is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Hoover, AL. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.

Position Summary
SFM is seeking a Venue Marketing Manager to lead marketing efforts for Hoover Met Complex. This role is responsible for driving revenue through structured marketing systems, including demand generation, customer acquisition, and on-site conversion. The ideal candidate understands that marketing is not just promotion; it is a core business function responsible for filling programs, driving participation, and building repeat customers.

Primary Responsibilities

Revenue & Demand Generation: develop and execute marketing strategies tied directly to program registrations, bookings, and memberships; build seasonal demand plans aligned with programming calendars (camps, leagues, events); own campaign performance and adjust strategies based on revenue outcomes.

Campaign Execution: lead digital and traditional campaigns across email marketing, paid media (Meta, Google), social media and content; manage content creation including ad copy, blogs, and promotional materials.

On‑Site Conversion & Experience: drive in‑venue conversion through front desk alignment and scripting, QR codes and signage, staff enablement and communication; ensure every program has a clear path from awareness to registration.

Performance & Reporting: track and report on key KPIs such as registrations, revenue, cost per acquisition, and database growth; provide actionable insights and optimization recommendations.

Budget & Vendor Management: manage marketing budget in partnership with the General Manager; coordinate with vendors across print, digital, signage, and web; support sponsorship activation and fulfillment.

Preferred Skills

Experience executing multi‑channel campaigns (email, paid media, social) tied to measurable results.

Proficiency in design tools (Canva and/or Adobe Creative Suite) to create marketing assets independently.

Hands‑on experience with email marketing and CRM platforms (HubSpot, Constant Contact, Mailchimp), including segmentation and campaign execution.

Basic photography and/or videography skills, including capturing and editing content for digital use.

Experience managing and optimizing paid media campaigns (Meta, Google).

Ability to analyze performance data and optimize campaigns based on results.

Experience coordinating with vendors (print, signage, web, media buying).

Ability to independently plan, launch, and execute marketing initiatives without reliance on external agencies.

Comfortable working in a fast‑paced, on‑site environment where priorities shift and execution speed matters.

Minimum Qualifications

3‑5 years of experience in marketing or a related field.

Strong understanding of business fundamentals (budgeting, planning, KPI tracking).

Excellent communication and organizational skills.

Ability to manage multiple projects and execute with speed and accuracy.

Proficiency in Microsoft Office and core marketing tools.

Additional Notes

Occasional travel for training or regional support as needed.

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