Director of Communications and Marketing

Director of Communications and Marketing

The Director of Communications & Marketing leads the strategic vision, planning, execution, and measurable performance of all communications, branding, public relations, digital marketing, and integrated marketing initiatives for Adult Rehabilitation Centers (ARC) operations across 18 metropolitan areas in five Western states. This role is responsible for developing and managing advertising strategies, marketing budgets, audience engagement initiatives, and multi-channel visibility efforts to strengthen brand awareness, increase donated goods acquisition, drive retail and online store traffic, elevate ARC Program visibility, support fundraising initiatives, and expand community partnerships.
The Director oversees integrated marketing efforts across paid, owned, earned, and location-based channels including digital advertising, Google Ads, paid search, YouTube campaigns, paid social, email marketing, SMS/mobile, local listings, website content, ecommerce touchpoints, reputation management, direct mail, media relations, and community outreach. Acting as a central collaborative partner across all departments, the Director ensures that all services are effectively cross-promoted and aligned with organizational priorities, KPIs, fundraising goals, donor acquisition strategies, and mission-centered brand standards.
This position requires some travel, and a hybrid schedule may also be possible.