Advertising Operations Manager

Position Overview

As the Advertising Operations Manager, you will play a pivotal role in executing the strategic direction, implementation, and optimization of integrated media plans aimed at elevating brand presence, captivating our target demographics, and fueling revenue growth. Drawing upon your proficiency in ad trafficking, media planning, purchasing, and analytics, alongside adept project management skills, you will spearhead the development and orchestration of cohesive media campaigns spanning multiple platforms to support various business divisions measured by specific revenue goals. Your understanding of the luxury hospitality and entertainment sector will be instrumental in sustaining our resort's position as the ultimate choice for exceptional guest journeys.
Essential Duties and Responsibilities

Media trafficking and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns
In‑house expert on Third‑Party Ad Servers (CampaignManager360), Rich Media, DCO, and Viewability/Fraud
Optimize campaign performance through continuous monitoring, to maintain KPIs, conduct A/B testing, and perform data analysis
Media expert in managing SEM, Programmatic and paid social media
Efficiently distribute tags, trackers, and creative assets to all media partners
Embed audience measurement, verification, and other tracking components for external vendors as needed
Support daily QA and timely troubleshooting of all placements, tagging, and floodlights/vendor pixels for on‑site tracking implementations to ensure proper tracking
Proven experience in working within media buying software, trafficking, and generating performance reports
Ability to create media campaign pitch decks and present to executive stakeholders
Conduct thorough market research and competitive analysis to identify key trends, opportunities, and consumer insights to inform media planning decisions
Work closely with internal marketing teams and external media agencies to plan, negotiate, and execute media buys across various traditional and digital channels
Facilitate the development of integrated media campaigns and analyze media performance metrics to track campaign effectiveness and optimize strategies for maximum impact and ROI
Oversee the creative process for advertising collateral, ensuring alignment with strategic objectives and brand guidelines
Manage media budgets and allocations, ensuring efficient use of resources and adherence to financial guidelines
Cultivate and maintain strong relationships with media vendors and partners, evaluating media plans, negotiating favorable terms and maximizing value for the resort
Stay updated on the latest paid media trends and technologies, customer research, market conditions, industry vertical trends, and competitor data to identify new opportunities to improve campaign performance
Ensure that deliverables created are high quality, impactful, and in line with Fontainebleau Las Vegas’ best practices and methodologies
Assist in coordinating and executing billing activities to ensure accurate and timely invoice processing
Qualification Requirements

A bachelor’s degree in marketing, hospitality, advertising, communications, business, or a related field and/or equivalent experience
Minimum of five (5) years in ad operations, digital advertising, media planning & buying
Minimum two (2) years in a management role
Hands on expertise with DoubleClick Campaign Manager third‑party ad serving
Experience working in an advertising agency is required
Able to work in a deadline‑oriented environment with flexible work schedule
Experience in Media Buying Software or Media Buying Platforms such as Meta Business Ads, The Trade Desk, etc
Familiarity with analytics platforms like Google Analytics, Adobe Analytics, and reporting tools
Proficiency in Microsoft Excel spreadsheets
Strong understanding of media channels, including social media, programmatic, search, out of home advertising and more
Keeping up‑to‑date with the latest trends in media consumption, advertising technologies, and industry best practices
Ability to develop comprehensive media strategies that align with client goals and objectives
Strong analytical abilities to interpret data, measure campaign performance, and make data‑driven decisions
Experience in managing large media budgets and optimizing spend across various channels
Proficiency in negotiating with media vendors to secure the best rates and placements
Excellent verbal and written communication skills for client presentations and collaboration with internal teams
Strong organizational skills to manage multiple campaigns/projects and timelines simultaneously
Salary

$75,000 – $85,000 per year

#J-18808-Ljbffr