Marketing Coordinator/Associate

Populus Health Technologies is an innovative and rapidly growing digital healthcare company based in Princeton, New Jersey and was founded in 2019. The Company is focused on connecting brands with patients and healthcare professionals (HCPs) through precision digital engagement. Populus is transforming healthcare by empowering brands to accelerate the path to treatment in clinically contextual environments—right as care decisions are being made.

Populus has three core product lines:

Virtual Care Media

– Enables brands to connect with relevant patients during virtual care visits.

EHR Triggered Messaging

– Delivers precision-targeted display and inbox messaging to HCPs during diagnosis and treatment. Patient portal messages also available.

Custom Care

– Guides consumers through product discovery, physician consultation, and prescription fulfillment in one seamless online journey.

Populus is expanding its capabilities including integrating AI-driven personalization and analytics across its product suite to further enhance engagement, efficiency, and outcomes.

Role Overview
We’re hiring a

Marketing Coordinator/Associate

to help power a fast-moving, multi-channel marketing function. You’ll work directly with the VP of Marketing on everything from research report launches and webinars to newsletters, social content, sales enablement, and brand campaigns. This is a high-visibility, builder’s role — ideal for someone with pharma media or pharma agency chops who wants to operate across content, events, demand gen, and brand.

You’ll see how a B2B pharma media company runs its marketing engine end-to-end, and you’ll have your hands on real work from day one.

Key Responsibilities

Project-manage marketing campaigns across content, email, social, webinars, and events — keeping multiple workstreams on schedule and on brand

Draft and edit marketing copy for LinkedIn, email outreach, sales enablement decks, landing pages, and newsletter franchises (The Pop, Q&A with Ray)

Support the launch and ongoing promotion of our flagship research program, Virtual Care in America: The Populus Report, including webinars, PR, partner amplification, and audience development

Coordinate with external partners — agencies, media partners, panelists, freelance creatives, and trade press

Maintain the editorial calendar and traffic content through review, approval, and publication

Working with Publicity, build and manage award submissions across pharma and media industry programs

Coordinate and attend tradeshows, managing booth logistics, setup and schedules for attendance

Attend and work at Populus sponsored industry events

Develop and maintain the company’s premium program, including sourcing and design for all Populus branded client gifting assets

Help maintain the website (Newsroom, campaign pages, etc.)

Assist with sales enablement: one‑sheets, decks, case studies, and event materials

Other duties may be required as business needs evolve.

Qualifications

1–3 years of marketing experience, ideally at a pharma manufacturer, pharma marketing agency, healthcare communications agency, or a healthcare/life sciences brand

Strong writer with a sharp ear for B2B voice — comfortable drafting LinkedIn copy, email subject lines, and sales‑facing language

Highly organized; you can run a project tracker, hit deadlines, and keep stakeholders informed without being asked twice

Comfort with marketing tools — LinkedIn Campaign Manager, HubSpot or similar marketing automation, basic CMS work, light Canva/PowerPoint design

A self‑starter who likes ambiguity and doesn’t need a fully built playbook to make things happen

Curiosity about pharmaceutical marketing, healthcare media, and how virtual care is reshaping the industry

Excellent PowerPoint and Excel skills

Preferred Skills (Not Required)

Familiarity with pharma regulatory/MLR processes

Experience with industry events (POCMA, PM360 events, Reuters Pharma, etc.)

Basic data viz / analytics fluency

Why Join Populus?

Shape the future of digital health at a high-growth, mission‑driven company.

Collaborate with a dynamic, cross‑functional team in a flexible and inclusive work environment.

Competitive compensation and comprehensive benefits.

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