Marketing Manager

Position Purpose & Summary

The Marketing Manager will work with the Director of Sales & Marketing to manage all brand programming duties and functions for Garden of the Gods Resort & Club, including special events and promotional opportunities to ensure they align with the brand vision and property goals.

Essential Functions

Deploy successful marketing campaigns from ideation to execution independently and/or with DOSM, identifying weaknesses and developing solutions within budgetary constraints.

Communicate with senior management about marketing initiatives and project metrics, and brainstorm fresh strategies with DSOM and the management team.

Maintain, manage, and update all collateral assets for the property, adhering to brand communication guidelines and standards.

Evaluate and recommend distribution channel development programs.

Support and execute promotions and packages based on the property's specific needs and seasonal opportunities, focusing on improved revenue performance.

Work with DOSM to produce valuable and engaging content for our website and blog that attracts and converts our target groups.

Oversee property web pages, digital marketing plans, and maintain the property's presence in the social media space, including updates and recommendations for changes or enhancements.

Collaborate and partner with the Marketing Specialist on design, creative projects, and social media.

Work with DSOM to coordinate all public relations and promotional activities that support the needs of the property, with a focus on revenue performance (media tours, photo shoots, broadcasts, interviews, etc.).

Act independently with minimal supervision and adhere to deadlines.

Deliver “I Am Proud” service standards and department-specific signature touch points.

Establish cross‑departmental communication channels among teammates that are consistent and complete.

Additional Duties and Responsibilities

Demonstrate in‑depth and progressive knowledge of social media platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn, and emerging platforms).

Forge local partnerships and explore local promotion and sponsorship opportunities to increase community recognition and status with CVB and hospitality partners.

Be prepared to work varying schedules to reflect the cyclical nature of the hospitality industry.

Maintain regular attendance during scheduled work times and all training sessions and meetings.

Apply math skills and budgetary analysis capabilities.

Maintain a neat, clean, and well‑groomed professional appearance per the property’s standards.

Greet every guest, member, and team member with “I Am Proud” standards and set a positive tone for every interaction.

Provide extraordinary service that is “Enriching by Nature.”

Embrace, embody, and encourage wellness and the STRATA virtues through interactions, performance, and commitments.

Uphold the Garden of the Gods Resort & Club’s brand, culture, vision, mission, and values.

Take responsibility and act to resolve issues swiftly.

Give the guest/member a fond farewell.

Address feedback using the LEARN Model.

Comply with company policies and procedures and observe safety guidelines.

Marginal Functions

Perform other duties as assigned.

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.

Represent the property professionally in community and industry organizations and events.

Interface positively with other departments, offering assistance when needed.

Display care in use of equipment and maintain an organized and professional work environment.

Position Requirements
Minimum Knowledge & Skills:

Adobe design suite including InDesign, Photoshop, Illustrator, and WordPress.

Above‑average computer skills, including accounting programs, project management software, Microsoft Word, and Excel.

Formal Education and Job‑Related Experience:

A minimum bachelor’s degree in marketing or a related field, and at least five years of professional marketing or events‑management experience, preferably in a luxury upscale hotel/resort.

License, Registration, and Certification Required:

Valid unrestricted driver’s license.

The Garden of the Gods Resort & Club offers a diverse, dynamic, and thriving environment that supports career development for all team members.

#J-18808-Ljbffr