Director of Marketing

Job Overview:
Search Solution Group is seeking a Director of Marketing on behalf of our client, a leading American manufacturer of track and field and athletic equipment. This role is responsible for developing, executing, and overseeing the company's overall marketing strategy, brand presence, and creative direction across multiple business entities, including UCS Inc., New Nevada Plastics Inc., and Rounders Pit Foam LLC. The Director of Marketing will serve as both a strategic leader and hands-on creative driver, ensuring consistent brand messaging, high-impact campaigns, and strong visual storytelling that supports sales growth, product launches, and long-term business objectives.

Key Responsibilities:

Strategy & Leadership
Develop and execute comprehensive marketing strategies aligned with company goals, product initiatives, and sales objectives
Own and evolve the brand vision, ensuring consistent application across all channels and business units
Lead, manage, and prioritize marketing initiatives, campaigns, and creative projects from concept through execution
Collaborate cross-functionally with sales, engineering, finance, leadership, and external partners to align messaging and go-to-market strategies
Manage marketing budgets, timelines, and performance metrics
Lead and develop a marketing team including graphic designers, social media, e-commerce, and additional marketing personnel
Marketing & Campaign Management
Plan and execute integrated marketing campaigns across print, digital/web, email, social, and emerging platforms
Oversee product launches, seasonal campaigns, promotions, and trade/event marketing initiatives
Ensure all marketing materials are current, accurate, and aligned with brand standards to support sales efforts
Creative Direction & Brand Management
Provide creative direction for all visual and written marketing materials
Develop, maintain, and evolve brand guidelines and identity systems
Ensure high standards of design, messaging, and storytelling across all deliverables
Leverage modern tools and technologies to create compelling multimedia and visual assets
Content & Production Oversight
Oversee photo and video production, including vendor selection, locations, models, and creative assets
Manage external production partners such as printers, fabricators, and mailing houses
Review and approve all final creative deliverables prior to release
Project & Vendor Management
Manage multiple concurrent projects while meeting deadlines and budget requirements
Source, negotiate, and manage relationships with external agencies and vendors
Ensure consistency, quality, and efficiency across all production workflows
Continuous Improvement
Stay current with marketing trends, tools, and best practices through ongoing professional development
Identify opportunities to improve marketing systems, workflows, and performance
Requirements include:

Education:
Bachelor's Degree in Marketing, Graphic Design, Communications, Multimedia, or related field required
Experience:
7+ years of progressive experience in marketing, creative direction, or brand management
Proven experience managing integrated marketing campaigns across print and digital channels
Experience leading creative production and managing external vendors
Prior experience in marketing strategy and campaign execution required
Skills:
Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator; InDesign preferred)
Experience with content management systems (CMS)
Working knowledge of web technologies (HTML/CSS required; PHP a plus)
Strong presentation and multimedia development skills (PowerPoint or equivalent)
Ability to create and oversee development of marketing assets including brochures, catalogs, branding, ads, and digital content
Strong creative writing and storytelling abilities (preferred)
Certifications:
Not required
Knowledge:
Marketing strategy development and brand management principles
Digital and traditional marketing channel execution
Product marketing and go-to-market strategies
Creative production workflows and vendor management
Industry best practices in branding, advertising, and communications
Key Competencies:
Strategic thinker with strong creative instincts
Highly organized with ability to manage multiple priorities in a fast-paced environment
Strong leadership and team management capabilities
Excellent communication (written and verbal) skills
Strong problem-solving and decision-making abilities
Ability to perform under pressure and meet tight deadlines
Strong attention to detail and brand consistency
Collaborative mindset with cross-functional leadership skills
Willingness to deeply understand product lines and business operations
How to Apply:
To apply for this position, please click the "Apply" button at the top right of your screen. Alternatively, you can email your application to info@ssgresume.com. Please ensure to include your resume and any other relevant documents or information that showcase your qualifications and suitability for the role. We appreciate your interest in joining our team and look forward to reviewing your application.

Company Overview:
Company Industry: Manufacturing
Location: Lincolnton, NC

Equal Opportunity Employer Statement:
Search Solution Group is an Equal Opportunity Employer committed to fostering an inclusive workplace where diversity is valued and respected. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status in our hiring process or employment practices. We believe that a diverse workforce brings unique perspectives and strengths, driving innovation and growth. All employment decisions are based on qualifications, merit, and business needs. We welcome applicants from all backgrounds to apply and contribute to our team.

Disclaimer:
Please note that the job description provided is not exhaustive and is subject to change. Additional duties may be assigned as needed to meet the evolving needs of the organization and to ensure the successful completion of projects and objectives.