Sales and Brand Growth Director

Sales & Brand Growth Director
Job Description:

Establish and realize marketing goals at the director level. Direct and oversee all marketing initiatives. Grow the organization by creating emotional connections and increasing community influence. Lead a strategic marketing vision that amplifies both Sales and Brand Growth in our local restaurant and community.

Roles & Responsibilities:

Develop and execute a written marketing plan for the organization

Effectively communicate and achieve desired marketing goals

Calibrate monthly with the Operator on performance and initiatives/focus areas

Work directly with the Director of Financial Stewardship to create and steward the monthly marketing budget

Leverage marketing assets:

Food – Lead with real food, then DOCs if necessary

Cow – Chick-fil-A Celebrity

People – Create “REMARK”able experiences

Influence – Impact the community through inside/outside restaurant events

Cast inspiring vision

Compel team to achieve clear goals

Match passion to actions and behaviors

Serve tomorrow’s market

Learn about our guests and innovate the organization to keep us relevant to changing customer needs

Embrace technology and engage digital channels

Spotlight/Data Insights/Social Media

Engage our brand customer

Study behaviors, attitudes, and preferences to create relevant communications, content, and experiences that effectively engage guests

Actively engage businesses/schools/ADP opportunities

Lead and collaborate with charisma

Serve as our "Chief Fun Officer & "Chief Storyteller", while showcasing strong communication skills and exhibiting strategic follow-through

Maintain a growth orientation, while being guest-obsessed and community-driven

Strategize with department heads regularly to address opportunities and rally support

Scorecard:

Sales Change

Outside Sales Change

Spotlight Change

#J-18808-Ljbffr