Social Media Specialist

Job Summary
The Social Media Specialist will oversee and execute the day‑to‑day social media responsibilities for the university president, including creating and posting content, monitoring, and responding to comments and interactions, and creating and implementing social media campaigns. The specialist will develop current and potential social media properties, spearhead new initiatives, and participate in presidential social media efforts.

Responsibilities

Works with the Director of Communications, with collaboration from the Social Media Assistant Director, in creating campaigns, managing the content calendar, and scheduling content according to university priorities for the university President.

Provides reports on content performance on a regular basis and shares findings with the Director of Communications to further optimize the larger social media strategy.

Monitors audiences on social media platforms (e.g. monitors comments and questions, identifies potential issues, etc.).

Identifies conversations, comments or content which may put the President or university’s reputation at risk. Reports such content to the Director of Communications or other responsible parties for any awareness action.

Attends university and external events to provide social media coverage as necessary.

Travels with the university President, as needed, for social media coverage.

Identifies opportunities and strategies for new social media profiles and initiatives.

Assists in enforcing social media policy, procedures, and registration.

Creates or edits content with multimedia tools when necessary (stories/reels).

Develops content briefs for executive communications or multimedia teams with needs, goals and delivery deadlines. Follows up to ensure timely delivery and publishing.

Creates written, visual, and multimedia content targeted toward specific social media platforms and audiences.

Provides guidance in social media best practices to the President. Assists in resolving issues with other FIU social media properties as necessary.

Cultivates relationships with fellow university communicators to facilitate tasks and joint ventures.

Monitors other university owned social media properties and advises when necessary.

Stays up to date on the latest social media trends and state‑of‑the‑art technology, such as new algorithms, features, and platforms. Interprets media/communication administrative rules and policies and recommends new and improved programs and/or technologies to effectively manage educational media/communication administration.

Minimum Qualifications
Bachelor's degree in Journalism, Communications, Public Relations, Marketing or related field and one (1) year of experience working with social media in a communications, marketing, or public relations setting.

Departmental Requirements
Ability to submit 3–4 URLs of managing campaigns from social media platforms.

Desired Qualifications
A minimum of 3 years of experience in managing a marketing channel or product line.

Working Conditions
Operating University Vehicles (all types).

Pre‑Employment Requirements

Criminal Background Check

Driver’s License Check

Other Information

Ability to work flexible hours as needed.

Ability to work occasional evenings, weekends and at locations outside of the University.

Travel to FIU Campus.

Notice of Non‑Discrimination
FIU is a State University System of Florida member, Equal Opportunity, Equal Access, and Aff‑i­-f­i‑ed. All qualified applicants will receive consideration for employment decisions, programs, and events without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status. For inquiries regarding non‑discrimination, contact FIU’s Office of Civil Rights at 305.348.2785 or email ocr@fiu.edu.

Reasonable Accommodation Statement
Should you need an ADA accommodation to participate in a University event, program, or activity or need to request materials in an accessible format, please contact FIU’s Office of Civil Rights (OCR) at 305‑348‑2785 or accommodations@fiu.edu. All requests for ADA accommodation or accessible materials for this event must be submitted to OCR at least seven (7) business days prior to the event or at the earliest possible opportunity.

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