Marketing Channel Strategist

Work Arrangement:

This is a 100% in‑office position in our downtown Salt Lake City, UT offices. Candidates must be available to work from a corporate hub five days a week; hybrid or remote work is not an option.

Role Overview
The

Marketing Channel Strategist

will be responsible for managing and editing digital content using a content management system (CMS) and for executing email campaigns. The role requires strong command of language, excellent organizational skills, understanding of CMS platforms and Salesforce Marketing Cloud, and ensuring all content complies with regulatory and brand guidelines. The candidate should be enthusiastic about channel execution excellence, digital user experience, and channel optimization while acting as a trusted partner to marketing, technology, and business teams across the enterprise.

Key Responsibilities

Content author responsible for creating, managing, and optimizing digital content within Adobe Experience Manager (AEM).

Build web pages, upload images, format text, and ensure proper content structure according to brand guidelines.

Collaborate with designers, developers, and marketers to enhance user experience and maintain consistency across digital properties.

Manage email marketing programs, including ongoing programs and ad‑hoc support for product launches and campaigns.

Participate in strategy, creative content, database management, coding, testing, deployment, and tracking digital communications across multiple channels (email, website, social media, etc.).

Build lead capture forms on the website and data capture in SFMC.

Collaborate with internal and external partners, including management of external partners.

Produce and publish monthly email/lead generation analytics.

Act as a liaison between bank lines of business and the marketing group to ensure all content is current.

Work on multiple projects simultaneously under tight deadlines.

Qualifications

Degree in Marketing or a related field and 2+ years of digital marketing or directly related experience.

Strong attention to detail and familiarity with AEM or other CMS components, templates, and workflows, as well as managing Search Engine Marketing, Search Engine Optimization, and Customer Relationship Management.

Experience in managing email marketing programs, including ongoing programs and email journeys.

Experience can be a combination of education and digital platform experience in an environment with strong compliance regulations.

Knowledge of and experience with Salesforce Marketing Cloud is strongly preferred.

Ability to manage tracking, analytics, and reporting of data.

Solid written, verbal, and visual communication skills.

Strong creative and problem‑solving skills.

Highly organized, results‑oriented, and able to take initiative and lead projects.

Ability to learn new trends and technologies that enhance lead generation and sales efforts.

Detailed knowledge of Microsoft programs.

Benefits

Medical, Dental and Vision Insurance – starting day one.

Life and Disability Insurance, Paid Paternal Leave, and Adoption Assistance.

Health Savings Account (HSA), Flexible Spending Account (FSA), and dependent care accounts.

Paid Training, Paid Time Off (PTO), and 11 paid federal holidays.

401(k) plan with company match, profit sharing, competitive compensation in line with work experience.

Mental health benefits, including coaching and therapy sessions.

Tuition reimbursement for qualifying employees.

This position will be open until filled.

All candidates, including those with criminal histories, will be considered for employment. However, a background check adjudicated consistently with the FDIC Section 19 regulation will be completed on any candidate who accepts a conditional job offer from the Company. Because the Company is a financial institution, the FDIC guidelines apply to all positions within the company and as such any and all job duties have a direct relationship to a candidate’s criminal history and that criminal history would need to align with the FDIC Section 19 regulations.

Zions Bancorporation, National Association prohibits illegal discrimination and reaffirms its policy of providing Equal Employment Opportunity (EEO), by extending equal employment and advancement opportunities to all employees and applicants for employment, without regard to race, color, religion, age (40 and over), sex, pregnancy, gender, disability, national origin, ethnic background, citizenship, protected veteran status, military service, sexual orientation, gender identity, genetic information or any other characteristic protected by applicable federal, state or local law.

It is the Company’s policy not to discriminate because of a person’s relationship or association with a protected veteran. This includes spouses and other family members. Also, Zions will safeguard the fair and equitable treatment of protected veteran spouses and family members with regard to all employment actions and prohibit harassment of applicants and employees because of their relationship or association with a protected veteran.

Applicants Requesting Accommodations: If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access our career site. You can request reasonable accommodations by contacting us at careers@zionsbancorp.com or 801/844‑7618. Please email your resume/cover letter, indicate what position you are interested in and include “Accommodation needed” in the subject line to ensure your information is routed to the appropriate contact.

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