Marketing Operations Manager

Marketing Operations Manager
The Marketing Operations Manager plays a critical role in supporting the success of the Smithfield marketing organization by driving operational excellence, ensuring fiscal discipline, and enabling marketing teams to execute with efficiency and precision. Reporting directly to the director of operations and brand experience, this role works closely with the chief marketing officer, brand marketing, finance, procurement, and cross‑functional partners to manage marketing budgets, vendor processes, and marketing materials that help bring our brands to life.

What You’ll Do

Marketing Budget & Financial Management

Partner with the CMO and finance team to build, track, and manage annual and quarterly advertising & promotion (A&P) budgets across all brand portfolios.

Develop and maintain detailed budget trackers and dashboards to monitor spend, accruals, and forecast accuracy.

Support monthly and quarterly business reviews by preparing budget summaries and variance analyses.

Ensure timely and accurate processing of invoices, purchase orders, and budget adjustments.

Vendor & Process Management

Serve as the key liaison for vendor onboarding, compliance, and invoice management within Smithfield’s procurement systems.

Collaborate with brand managers and procurement to ensure vendors are properly set up, SOWs are complete, and payment terms are met.

Streamline marketing operations processes to improve efficiency, transparency, and adherence to internal policies.

Assist in the management of the department’s digital contract management to ensure all records are housed in systems correctly and stay current.

Marketing Materials & Tools

Develop and manage new product sales decks, one‑pagers, and support materials for internal and customer presentations.

Partner with brand and sales teams to ensure alignment on messaging, product claims, and design standards.

Oversee the organization and accessibility of marketing assets, ensuring brand consistency and ease of use across teams.

Cross‑Functional Collaboration & Support

Provide day‑to‑day support to the brand marketing team, ensuring smooth operational flow between marketing, finance, sales, and procurement.

Assist with project tracking, agency management logistics, and reporting for major campaigns and new product launches.

Contribute to continuous improvement initiatives to optimize how Smithfield’s marketing organization plans, spends, and communicates.

What We’re Seeking

Education & Experience: Bachelor’s degree from an accredited four‑year college or university in marketing, business management, research analytics, or a related field and five or more years of relevant experience, or an equivalent combination of education and experience.

Leadership Experience: Two or more years of demonstrated experience in team management or project leadership.

Communication Skills: Excellent oral and written communication skills, and a collaborative, subject‑matter‑expert team‑player approach.

Tech Proficiency: Advanced skills in Microsoft Office tools (Excel, Word, PowerPoint). Experience with SharePoint and data‑sharing/warehousing systems is preferred.

Strategic Planning: Experienced in leading fast‑paced project initiatives with overlapping systems, vendors, and internal resources, delivering on‑time and on‑budget outcomes.

Personal Attributes: Unwavering integrity, resourceful, approachable, adaptable, detail‑oriented, and policy‑minded with strong time‑management and prioritization skills.

Other Skills That Make You Stand Out

Certified Project Management (CPM) certification.

Familiarity with marketing systems such as CRM, financial tracking, purchase‑order tools, and vendor management processes.

Experience with marketing project management within a CPG or food‑industry environment.

Relocation Package Available: No

Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veteran status, status as a disabled individual, or any other protected group or non‑job characteristic as directed by law. If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757‑357‑1595.

#J-18808-Ljbffr