Regional Sales Manager

Regional Sales Manager – Automotive SaaS
Position Overview
We are seeking a highly connected and results-driven Regional Sales Manager to join our growing automotive SaaS organization. This role is ideal for an experienced automotive industry sales professional with an established dealer network and deep relationships within the automotive retail space.

The ideal candidate will have prior experience working with organizations such as AutoTrader, Cars.com, Dealer.com, Cox Automotive, DriveCentric, automotive digital marketing platforms, CRM providers, lead generation companies, or other automotive technology and advertising solutions.

This position is responsible for driving new business growth, managing dealer relationships, generating product demos, closing new accounts, and expanding strategic partnerships across assigned territories.

Key Responsibilities

Prospect, develop, and close new dealership and dealer group opportunities within assigned territory

Leverage existing automotive industry relationships and book of business to generate immediate pipeline activity

Conduct product presentations, demos, and sales consultations with dealership ownership, executive leadership, and fixed operations teams

Build and maintain strong relationships with dealer principals, general managers, marketing directors, and automotive leadership teams

Collaborate with internal onboarding, client success, marketing, and operations teams to ensure successful implementation and client retention

Maintain accurate pipeline forecasting and CRM activity tracking

Attend industry events, conferences, trade shows, and networking functions to generate new business opportunities

Identify opportunities for dealer group expansion and multi-rooftop growth

Work closely with leadership to develop territory growth strategies and sales initiatives

Stay informed on automotive industry trends, dealer pain points, SaaS technology solutions, and competitive landscape

Meet and exceed monthly, quarterly, and annual sales targets

Required Qualifications

Minimum 3–5 years of experience in automotive SaaS, automotive digital marketing, automotive technology sales, or automotive advertising sales

Prior experience working with or selling alongside companies such as AutoTrader, Cars.com, Cox Automotive, Dealer.com, Dealer Inspire, CDK, Reynolds & Reynolds, DriveCentric, VinSolutions, or similar organizations strongly preferred

Existing book of business and active dealership relationships required

Proven track record of meeting or exceeding sales goals in the automotive industry

Strong understanding of dealership operations, automotive lead generation, digital retailing, CRM systems, and marketing technology

Excellent communication, negotiation, and presentation skills

Highly self-motivated with the ability to work independently in a fast-paced environment

Experience managing full sales cycle from prospecting through close

Willingness to travel as needed within assigned region

Preferred Qualifications

Experience selling SaaS solutions to automotive dealerships or dealer groups

Existing relationships with dealer groups and automotive ownership groups

Strong understanding of automotive marketing, lead management, customer acquisition, and dealership performance metrics

Experience with CRM platforms and pipeline management tools

What We’re Looking For
We are looking for someone who can immediately make an impact through existing industry relationships and dealership connections. This is not an entry-level sales role — the ideal candidate already understands the automotive ecosystem, knows how dealerships operate, and can confidently engage decision-makers at both the rooftop and dealer group level.

The ideal candidate is:

Relationship-driven

Highly motivated

Consultative in their sales approach

Comfortable working in a fast-moving startup/SaaS environment

Experienced in navigating dealership organizations and automotive leadership structures

Focused on long-term client success and growth

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