The Role
The Associate Director, US Marketing, Hematology, will develop and implement brand strategies and execution plans for Genmab’s first hematology asset, EPKINLY. This critical role reports to the Director of EPKINLY HCP Marketing and will work closely with the US Marketing Team, EPKINLY cross‑functional teams, and EPKINLY Alliance collaboration partners. Success requires strong leadership, strategic thinking, a collaborative mindset, oncology/hematology experience, and a proven record of accomplishment operating in an emerging/developing organization. Key focus will include Follicular Lymphoma leadership and pan‑indication brand activities, driving strong alignment and partnership across the organization.
Responsibilities
- Develop and shape key strategies, pull-through prioritized tactics, and live into the overall brand vision set by Genmab organizational leadership.
- Seamlessly integrate promotional strategies into the overall product brand plan.
- Develop and manage detailed tactical plans and related content to drive brand and launch readiness goals.
- Partner effectively across Brand, Digital Marketing, Genmab, and Alliance collaboration to implement brand campaigns, positioning, and messaging across all brand collateral, including promotion for new indications.
- Translate primary and secondary data into insight‑driven decision making and actionable strategies to establish and sustain a competitive marketplace advantage.
- Shape peer‑to‑peer strategies through advisory boards, steering committees and other customer engagement events across FL indications.
- Lead through external agency partners, key internal stakeholders, cross‑functional groups within Genmab, and Alliance collaboration to drive performance results.
- Collaborate with sales leadership to develop clear strategic and executional direction for the sales force.
- Manage project timelines, budgets, and all key deliverables aligned to brand goals.
Requirements
- A bachelor’s degree is required; MBA preferred.
- 8+ years of professional relevant experience, including US in‑line marketing experience.
- Oncology/hematology marketing experience highly preferred.
- Prior joint venture/ co‑promote/co‑marketing alliance experience preferred.
- Strategic and creative mindset with ability to translate insights into actionable strategies.
- Proven track record of brand performance, including developing strategies and tactics with measurable impact.
- Track record of driving strong sales force engagement and execution; digital and non‑personal marketing experience and innovation.
- Excellent verbal and written communication skills for a wide range of audiences, including management teams.
- Ability to lead and motivate cross‑functional team members and stakeholders with a “one team” mentality.
- Experience in a highly complex, dynamic emerging organization preferred; self‑starter with strong initiative, proactive and solution‑oriented.
- Ability to thrive in a rapidly evolving, fast‑paced environment.
- Resourceful, decisive, and proactive approach to managing multiple priorities in a fast‑growing organization.
- Commitment to corporate culture of innovation, patient‑centricity, inclusion, and compliance.
- Ability to travel domestically.
Salary
$176,400.00 — $264,600.00 (US).
Benefits
- 401(k) Plan: 100% match on the first 6% of contributions.
- Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance.
- Voluntary Plans: Critical illness, accidental and hospital indemnity insurance.
- Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave.
- Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well‑being support.
- Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses.
About You
- Genuinely passionate about Genmab’s purpose.
- Brings precision and excellence to all that you do.
- Believes in a rooted‑in‑science problem‑solving approach.
- Generous collaborator who works with a broad spectrum of backgrounds.
- Works hard and is not afraid to have a little fun while you do so.
- Can grapple with the unknown and be innovative.
- Has experience working in a fast‑growing, dynamic company or a strong desire to do so.
Locations
Genmab maintains a global presence with offices in North America, Europe and Asia Pacific. Candidate suitability will be considered for U.S. locations or remote work where applicable.
Legal Notice
Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website (Job Applicant Privacy Notice).
#J-18808-Ljbffr