Description
This role will help drive the brand’s tone of voice and strategic positioning across all consumer touchpoints and platforms. The ideal candidate will be a highly skilled wordsmith, able to write organic and performance copy for channels including .com, social, product, and point of sale. One must lead 360 content ideation and execution, ensuring the development of punchy and polished creative copy that reflects and evolves the brand voice. This position must have the ability to work amongst a lean multi‑disciplinary creative team, working on small and large projects alike, in a fast‑paced environment.
Principal Accountabilities
- Lead the ideation, creation, and execution of copy and content across all consumer touchpoints, bringing campaigns and consumer experiences to life through words.
- Work closely with Marketing and Creative teams to craft content strategy that supports brand mission and business objectives.
- Project‑manage copy operations across Brand, Social & Content, Performance, Digital E‑Commerce, Retail, Product Marketing, Special Projects, ensuring timelines, deliverables, brand voice, and copy standards of the highest quality.
- Own and manage the editorial calendar for multimedia content.
- Ensure authenticity and consistency in Brand Tone/Voice, cultivating a sense of community around the brand.
- Manage and mentor a team of two in‑house copywriters, supervising daily activities while also contributing to team output.
- Manage external vendors and agencies as needed.
- Work cross‑functionally to get all copy approved by Legal, Product Development, and Product Marketing.
- Take a 360 approach to all concepting and creative copy writing, mindful of overarching Creative vision and consumer journey.
- Create copy for a variety of collateral including brand.com, retailer.com, VM, product names, program names, emails, invites, social media, in‑store, and events.
- Create scripts for shoots and how‑to’s.
- Develop captions and editorial across video assets.
- Work with regions to ensure marketing and communication needs align with the brand voice.
Qualifications
- BA or BFA required in a related field.
- 8+ years of relevant work experience within an agency or in‑house Creative team.
- Experience in digital‑first multi‑channel content creation (publishing, journalism, branded content).
- Highly organized and proactive leader: adept at balancing multiple projects simultaneously in a deadline‑driven environment.
- Hyper‑collaborative, able to work exceptionally with internal and external teams and partners, including vendors and agencies.
- Self‑starter with agility to lean in personally and independently, while also driving and managing a team.
- Exceptional writing, fact‑checking, and proofreading skills.
- Uncompromised attention to detail.
- Ability to thrive and be self‑motivated in a fast‑paced environment.
- Excellent communication skills (written, verbal, and presentation).
- Deep understanding and curiosity of digital platforms (current and emerging) and trends.
- Strong knowledge of competitive landscape.
- Challenges standard practices and applies new and different ways of thinking to generate new ideas and opportunities.
- Demonstrates agility and flexibility.
- Encourages self and others to be creative in approach to work.
- Influences internally and externally to gain commitment, agreement, and support.
- Creates and sustains an environment of trust and collaboration.
Pay Range
The anticipated base salary range for this position is $120,550.00 to $208,200.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program and the share incentive plan.
Equal Opportunity Employer
It is Company’s policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression, sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact
Michigan Applicants
Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
Philadelphia Applicants
Philadelphia’s Fair Chance Hiring Law applies to applicants from the city of Philadelphia.
Rhode Island Applicants
The company is subject to chapters 29‑38 of title 28 of the general laws of Rhode Island and is therefore covered by the state’s workers' compensation law.
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