Marketing and Brand Manager

Full-Time | In-Office + Local Content & Event Coverage
About The List Realty

The List Realty is one of the most recognized real estate brands in Montgomery County, Maryland, known for innovative marketing, strong community presence, and high-impact listing campaigns.

We believe marketing should do more than “look good.” It should create attention, build trust, generate opportunities, and help drive business growth.

Our company blends real estate, media, events, education, social content, and local community involvement into a highly visible and fast-moving brand presence. We are looking for a highly capable marketing professional who can help lead and elevate that vision.

About the Role
This is a leadership-level marketing role for someone who enjoys both strategy and execution.

You will oversee content, brand marketing, social media, video initiatives, email campaigns, digital presence, event promotion, and marketing operations across the company. You’ll work directly with leadership to help shape how our brand shows up in the marketplace and how we continue to grow.

This role is ideal for someone who:

thinks strategically,

and can execute at a high level without constant direction.

We are not looking for someone who simply schedules posts. We are looking for someone who can help drive brand visibility, audience growth, lead generation, and marketing performance.

What You’ll Own

Social media strategy and content execution

Brand consistency across all platforms and materials

Email marketing campaigns and newsletters

Video and YouTube content coordination

Website and digital marketing updates

Listing and agent marketing support

Marketing project management and campaign execution

Event and community marketing initiatives

Analytics, reporting, and marketing optimization

Exploration and implementation of AI and emerging marketing tools

What Success Looks Like

Strong, consistent brand presence across platforms

High-quality content and polished marketing execution

Growth in audience engagement and visibility

Organized and well-executed campaigns

Improved marketing systems and operational efficiency

Proactive leadership and strong follow-through

Who You Are

Strategic, creative, and highly organized

Comfortable managing multiple projects simultaneously

Strong at both big-picture thinking and execution

Detail-oriented and committed to high-quality work

Experienced in digital marketing and content strategy

Comfortable working independently while collaborating closely with leadership

Excited by growth, innovation, AI tools, and evolving marketing trends

Qualifications
Required:

2+ years of professional marketing experience

Strong copywriting and communication skills

Experience managing social media and digital content campaigns

Strong project management and organizational abilities

Experience with graphic design including use of Canva or similar design platforms

Ability to manage deadlines and priorities independently

Preferred:

Real estate or lifestyle brand experience

YouTube growth or video marketing experience

Email marketing and CRM experience

SEO and website content experience

Video editing experience

Experience using AI tools and marketing automation platforms

To Apply
Please submit:

Portfolio or examples of work

Social accounts, campaigns, or brands you’ve helped grow

A short note telling us about a marketing project you’re especially proud of and the results it achieved

We are especially interested in candidates who can demonstrate both creativity and measurable impact.

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