Strategy and Operations Lead, Media Effectiveness, Go-to-Market

Strategy And Operations Lead, Media Effectiveness

In this role within the Product GTM Team, you will be tasked with accelerating and defending LCS business growth across the region via the development and adoption of products, tools and program best practices. You will be responsible for accelerating measurement product adoption and business growth, enabling critical product adoption and future-proofing the AMER business. Measurement is a big bet for Google and Media Effectiveness is critical in supporting our customers in making informed decisions about cross-channel budget allocation and optimizing their media spend. Measurement enables our customers to grow value for their businesses and share of wallet for Google by enabling them to optimize their spend via trustworthy and accurate ads measurement. You will deliver on the core product go-to-market remit by designing and deploying regional activation programs. You will also partner with regional leadership to provide thought leadership on product activation and execution, as well as nurture and advance third-party ecosystems, agencies, and industry groups.
Responsibilities:
Lead projects for measurement, focused on media effectiveness (e.g., experimentation and incrementality, marketing mix models) at the Americas scale that shape the future operating model and support long-term business priorities; oversee multiple opportunities and design organization-wide processes.
Define, align upon and execute against priority regional product objectives and key results (OKRs) and activation priorities, metrics, and strategies; build governance systems to diagnose, discuss and progress against key business growth goals.
Work with internal stakeholders (e.g., Sales, Go-to-Market, Marketing) cross-functionally to deliver solutions that meet our business objectives; influence global stakeholders to build solutions for regional needs.
Conduct in-depth analysis of media effectiveness products and impacted business growth data to identify trends, insights and intelligence to support decision making and activation.