Associate Director, US Omnichannel/Digital Engagement

What You’ll Do

Omnichannel Strategy & Experience Architecture

Serve as Omnichannel/Digital subject matter expert and Experience Architect for assigned Therapeutic Area(s).
Translate Brand objectives into orchestrated, AI-enabled customer journeys (awareness through engagement and conversion).
Design engagement flows using next-best-action recommendations across customer, channel, content, cadence.
Ensure omnichannel strategies are insight-driven, compliant, measurable, and aligned to Brand/portfolio priorities.
Brand Partnership & Leadership

Primary omnichannel point of contact for the Brand; own end-to-end strategy and execution.
Guide experience design, channel appropriateness, content sequencing, and omnichannel investment decisions.
Facilitate engagement planning sessions; provide performance insights, learning agendas, and strategic recommendations.
End-to-End Campaign Ownership

Own omnichannel campaign planning, execution, performance, and optimization.
Integrate Media strategies into omnichannel experience design.
Collaborate with Media, Omnichannel Operations, Decision Science, IT for on-time, compliant execution.
Translate experience designs into business/operational requirements prioritized via SAFE/Agile; ensure adherence to playbooks/SOPs.
Digital Operations & Capability Adoption

Be TA expert on MarTech ecosystem and AI-driven orchestration tools.
Champion adoption of omnichannel capabilities with Operations; take E2E campaign execution accountability.
Analytics, Performance & Continuous Improvement

Own omnichannel impact against Brand objectives.
Partner with Decision Sciences to refine next-best-action logic; champion tagging/tracking/reporting readiness; drive optimization via testing.
Qualifications

Required Skills

7+ years omnichannel/digital healthcare experience in pharma/biotech (strategy, planning, execution, measurement).
Omnichannel Strategy Design for inline brands (journeys, channel mix, content sequencing).
AI-enabled omnichannel fluency (next-best-action, personalization, orchestration).
Brand partnership and influence experience.
Campaign planning/optimization ownership.
MarTech operational proficiency.
Cross-functional collaboration with Media, Operations, Decision Science, IT, compliance.
Analytics-driven continuous improvement.
Compliance-first mindset (regulatory, privacy, and PRC requirements).
Education: BA/BS required; MBA preferred.
Benefits (as stated)

Medical, dental, vision, life; fitness/wellness with reimbursement; short/long-term disability; 15+ days paid vacation + end-of-year shutdown (Dec 26–Dec 31); company holidays + personal significance days; sick time; paid maternity/parental leave; 401(k) with match; employee stock purchase plan; tuition reimbursement up to $10,000/yr; ERG participation.

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