Digital Media Specialist

Digital Media Specialist
GMB is currently seeking a Digital Media Specialist to fill a role on our Creative Marketing Agency team. The purpose of this role is to develop, manage and implement performance-driven digital media strategies and media buying execution across multiple client accounts.

Why Work with Us? Our purpose is helping build strong communities through educational opportunity. We focus on projects within the educational ecosystem, from Pre-K through Higher Education and spaces in our community that support lifelong learning. Our integrated team gets to work together on a wide range of project types - building design, performance engineering, communications campaigns, branding, enrollment marketing, financial analysis, projections and planning - and we're proud of the impact that our work has on the lives and trajectories of students across the United States.

Responsibilities

Develop and manage full-funnel paid media strategy and execution, along with SEO and GEO initiatives.

Plan and optimize campaigns across search, social, display and emerging platforms.

Implement and troubleshoot conversion tracking and lead attribution.

Build dashboards and present performance insights and strategy to clients.

Plan and manage audience segmentation, channel mix, budget allocation and performance optimization.

Collaborate with creative and web teams to guide messaging and landing page strategy.

Oversee tracking implementation and CRM alignment.

Drive measurable outcomes, including increased inquiries, improved CPL efficiency, and scalable pipeline growth aligned to client enrollment objectives.

Pitch and present digital marketing and media buying strategy and recommendations to clients and internal teams, with the ability to explain the strategy behind the plan.

Qualifications
What type of knowledge do I need to succeed in this role? For this role, we are seeking someone with developing knowledge who co-owns projects and owns pieces of larger projects with decreasing guidance.

Bachelor's degree or equivalent experience.

3-5 years digital media experience (5+ preferred).

Experience with Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Google Looker Studio and SEM Rush.

Budget management experience.

Multi-account management capability.

Client-facing presentation skills.

Understanding of CTV/OTT and emerging platforms.

What might set you apart from other candidates?

Higher education experience preferred.

Ideal Candidate Traits

A self-starter with great time management who thrives in an environment with cross-discipline collaboration and team level decision making.

An individual who contributes beyond themselves, is motivated by their team's success and works hard to ensure it.

Someone who enjoys trying new ideas and constantly improving.

Benefits and Culture
We're an employee-owned company. This means that 100% of the ownership at GMB is held by employees. Your role as a teammate will have a direct impact on the company's actions and result in a share in its profits.

GMB doesn't operate within a hierarchical pyramid structure; instead we operate like a network of teams that come together around specific goals working toward our overarching purpose. We think this is a better way to work and help everyone reach their potential.

Finally, at GMB we embrace a flexible workplace that empowers each person to decide where and how they work best. Our inclusive, people-first culture encourages teams to collaborate, communicate and find fulfillment personally and professionally, regardless of location or schedule.

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