Studio Marketing Specialist. Job in Nashua LilyLifestyle Jobs

Benefits

401(k)

Employee discounts

Wellness resources

Overview
The studio marketing specialist support team is a results‑driven position that drives brand presence and membership growth across all Orangetheory Fitness studios in the assigned regions. This role builds B2B partnerships, deepens community engagement, and generates qualified leads that convert to intro bookings and memberships.

This person must be a self‑starter and strategic thinker with a bias for action. Success is measured by a return on investment model based on leads, memberships, revenue generated, B2B partnerships, and overall regional performance. This position will be approximately 15 hours per month for the first 90 days.

Key Responsibilities

Lead Generation & Prospecting:

Implement community tactics to generate new membership and track and analyze effectiveness, making data‑driven adjustments as necessary. Include post‑event lead follow‑up if the studio has not done so within 48 hours.

Partnership Development:

Identify and cultivate relationships with local businesses and organizations to establish B2B partnerships and leverage these partnerships for co‑marketing opportunities, events, and promotions to drive studio trial.

Event Management:

Plan and execute local marketing events and promotions, ensuring studio teams are fluent in lead tracking and follow‑up. Coordinate with studio teams to staff events and maximize impact.

Attend events as needed based on total hours.

Identify and schedule a minimum of eight events/activations and three partnerships across all regions.

Community Engagement:

Act as a brand ambassador within the community, participate in local events, and foster positive relationships with current and potential members. When live in market.

Support the regional team on tentpole event activations including DriTri, anniversaries, and Fitness Festival.

Utilize social media to find and engage with local partners.

Monthly Reporting:

Complete the monthly reporting tracker that includes future and current month activations along with key funnel metrics from Orangebook: leads, intros, members, and associated revenue by the second day of the following month.

Required Meetings:

Monthly recap meeting the first week of each month and two part onboarding meetings.

Qualifications

Current Empire Portfolio team member interested in supporting revenue growth in the region.

Strong networking and partnership‑building skills; confident public presence.

Excellent organization and event execution abilities.

Proficient with performance tracking and basic data analysis.

Able to work independently and collaboratively while still completing current role responsibilities.

Willingness to work some evenings/weekends; reliable transportation and ability to lift/transport event materials.

What Success Looks Like (KPIs)

Monthly 3:1 ROI with a minimum of three activations a month planned (across all associated studios).

Qualified leads per studio, intro bookings, show rate, and new member conversions.

Number and quality of active partnerships and event ROI.

Improved local awareness and reduced cost per lead over time.

Compensation
$30.00 per hour

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