Marketing Manager

Marketing Manager

The Hunter Museum of American Art collects, preserves, and presents American art and connects the community through inspiring educational and visitor-focused experiences for all.
The Marketing Manager works with the Director of Institutional Advancement to create and execute annual communications and marketing plans and social media campaigns to increase attendance and participation in the museum. The Marketing Manager helps build awareness of and support for the museum, its exhibitions and its programs through strategic consumer research, public relations, advertising, marketing, social media, publicity and other communication activities. A critical member of the museum's Communications Department, the Marketing Manager works well with all museum departments and has clear and effective communication skills, ensuring all museum promotional content strengthens the museum's mission, vision, and brand identity.
Key Duties and Responsibilities
Work with the Director of Institutional Advancement to craft an annual plan and budget detailing the publicity, advertising, public relations, and marketing of activities at the Hunter including exhibitions, museum events, and education programs, and promotion of the museum store and special event rentals.
Implement the plan accordingly, including:
Publicity:
Establish and maintain key media contacts, locally, regionally, and nationally
Coordinate press events and activities related to the museum
Seek out and develop publicity opportunities and story ideas about the Hunter, its special events, promotions, exhibitions, personnel, and new developments as well as national trends
Prepare and distribute all relevant media materials covering all aspects of the Hunter
Serve as a representative of the museum along with any other relevant staff members for various media interviews, including TV and radio
Partner with the Chattanooga Tourism, the TN Dept of Tourist Development, and other institutions to plan and implement periodic media tours and promotions
Coordinate all museum visits by writers, photographers, and video/film producers
Serve as point of contact for all media
Marketing and advertising:
Marketing and advertising for the museum including exhibitions, general Hunter messages, the facility rental program, store, and education programs
Manage both production and placement of any paid or public service advertising
Write and coordinate design of collateral materials, including triannual members' magazine, brochures, newsletters and annual report
Maintain strong working relationships with other museum marketing professionals regionally and culture and tourism professionals locally and regionally
In cooperation with the Director of Institutional Advancement, oversee the museum web site, including oversight of all content and design, as well as e-newsletters and social media platforms
Oversee graphic design and assorted vendors as they relate to publications, the web site, brand standards, photography, and illustration
Work with Curatorial Department and Design & Web Specialist in the development and production of various banners and other signage and promotions for the museum
Research - Oversee market research efforts including guest experience surveys, Art Bridges COVES evaluation program, and other assessment efforts
Manage all forward-facing materials to ensure brand consistency and quality for all graphic design, social media, advertising, and web projects.
Work cooperatively with other departments to promote donations, sponsorships, and memberships.
Collaborate with Director of Institutional Advancement to provide media training for key staff and crisis communication management
Support the Audience Engagement Committee in determining best practices and activities and on projects as needed
Represent the Hunter in the community on various committees as assigned by the Director of Institutional Advancement, including the Chattanooga Tourism Culture, Heritage & Arts Cohort
Other duties and responsibilities as assigned by the Director of Institutional Advancement
Key Requirements
Strong communication skills including public speaking, writing and editing
Strong media relations, public relations and social media management skills
Technical skills should include knowledge of the Adobe Suite (InDesign, Photoshop, Illustrator), Microsoft Office (including Excel and PowerPoint), Webflow, social media platforms including Facebook, Threads, Instagram, and LinkedIn, and web metric tools, such as Google Analytics
Working knowledge of print production and electronic media
Organized and self-motivated
Proven ability to work under pressure of periodic deadlines and the ability to manage multiple projects
Proven ability to establish and maintain effective working relationships
Web site management experience
Previous supervisory/management experience
Experience in public relations, marketing and/or advertising
Local, regional and national media contacts
Bachelor's degree with specific training in public relations, communications or writing
5 years of public relations and marketing experience
Valid driver's license and operational vehicle to travel to/from events
Supervises
Supervises Design & Web Specialist, Social Media Coordinator and seasonal interns.
Working Conditions/Physical Demands
Monday – Friday, 40 hours (2-3 times per month evenings and occasional weekend events)
Normal office environment, museum setting and occasional off-site events
Remaining in a stationary position for extended periods of time (including at a desk)
Ability to navigate the work environment and travel short distances
Ability to receive and respond to oral communication
Ability to navigate and move between floors in a multi-level facility
Lifting/carrying up to 40 pounds during events set up
Full-time, salaried (Starting at $50,000/year, commensurate with education and experience) (40 hours/week, Monday-Friday); must be able to work flexible schedule including evenings 2-3 times per month and occasional weekend events.