Brand Systems Strategist

The Role
Brand New School is seeking a Mid to Senior Strategist who is an architect of brand thinking. This role translates complex business and operational requirements into clear, distinct brand systems across touchpoints. You will serve as the bridge between client challenges and our design solutions, ensuring that our work is not only beautiful but strategically and commercially resonant.

You are a rigorous thinker who thrives on structure and clarity. You speak the language of the C‑Suite, defend your work with sound business rationale, and provide the scaffolding on which our design systems are visualized.

We are not building a traditional agency planning department. We’re building a Creative Intelligence Unit that supercharges our design and content prowess with business and cultural rigor.

Key Responsibilities

Develop brand positioning that is true to the client’s business needs and distinct in the market

Design and maintain brand architecture across product lines or services

Conduct stakeholder interviews and business audits to uncover insights and inform strategy

Map brand touchpoints to ensure cohesive and structured brand experiences

Translate complex business and operational requirements into actionable, structured brand strategies

Defend strategic recommendations with commercial rationale and measurable impact

Creating structure within our clients’ business challenges and providing actionable solutions

Convert inquiries into new business and projects into relationships

Brings strategic clarity to internal teams and client partnerships

Qualifications

4–8 years of experience in brand strategy, consulting, or related roles

Proven experience developing brand architecture, positioning, and content frameworks

Someone who thrives on depth, rigor, and logic – and speaks the language of both design and business

Ability to work closely with senior leadership and translate business goals into strategic brand solutions, at our studio in Los Angeles or New York (strong preference for LA)

Excellent communication and presentation skills; able to articulate strategy clearly to both internal teams and clients

Creative yet disciplined thinker who thrives in complex, ambiguous situations

Benefits

Competitive salary (commensurate with experience and ability to drive business impact)

Health, dental, vision, life, and disability insurance

One Medical membership

Continued education and professional development support

Peer bonus program

Generous PTO and sick leave

Company 401(k) plan with matching

Apple Fitness+ digital membership

Dog-friendly studio

Compensation
$110,000 – $130,000. Brand New School attracts a team with unique skillsets and varying levels of experience. Salary ranges are broad, commensurate with experience, and refined during the interview process.

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