Digital Marketing Strategist

Digital Marketing Strategist

The digital marketing strategist is a member of the marketing and communications team and reports to the senior director of marketing and communications within the Dean's Office. This individual partners with units and departments within the College for identifying methods to integrate social and paid media into their marketing and communication plans. They are responsible for producing engaging free and paid social media strategies on Facebook, Instagram, and LinkedIn. In addition, this person oversees departmental accounts and benchmarks, and maintains a clear voice representing the Mary Frances Early College of Education, while also playing a key role in content production. They participate in ongoing content strategy sessions with marketing and communication team members and are expected to provide ideas and produce original content.
Knowledge, Skills, Abilities and/or Competencies - Undergraduate degree in marketing, advertising, public relations, or related fieldThree years or more of demonstrable expertise in managing social media, with a focus on Facebook, Instagram, and LinkedInWorking knowledge of Meta Business Suite, including creating ads through Meta Ads ManagerStrong attention to detail, self-starter, takes initiative, and can work independently as well as in a team environmentAbility to compile, report, and analyze social media analyticsAbility to manage time wisely, working with little supervisionAbility to provide innovative and creative solutionsExcellent written and verbal communication skills—including writing, editing, and presentationImpeccable grammar and spellingWorking knowledge of AP StyleLinkedIn job posting knowledge preferredWorking knowledge of graphic design softwareCommitment to outstanding customer serviceAbility to multitaskStrong work ethic and high expectations for qualityExcellent interpersonal skillsOutstanding organization and planning skills
Duties/Responsibilities - Develop and produce engaging, original, relevant, and high-quality content across the College's digital platforms, effectively implementing a social content strategy across Facebook, Instagram, and LinkedIn.Build and execute digital marketing campaigns, plan and schedule social media posts, monitor appropriate conversations, and engage with the College's stakeholders in real timeTag content, monitor engagement traffic, generate reports, analyze and review insights, analytics, and results, and make recommendations for future content and postsMaintain a digital content calendar to strategically promote events, initiatives, and goals for the CollegeSuggest and implement new ideas to enhance brand awareness and encourage audience participation
Duties/Responsibilities - Facilitate digital advertising efforts for the College's departments and units, focusing primarily through Facebook, Instagram, and LinkedInEnsure College units understand how digital advertising can support recruitment effortsProvide support for the College's digital advertising efforts
Duties/Responsibilities - Collaborate on creative content for free media channelsReview copy and creative before publicationManage a social media student workerProvide professional development and mentorship opportunitiesApprove timesheets in OneSource